SEO-анализ сайта и рекомендации

Оценка сайта зотикова.рф с точки зрения SEO:

1. Title Tag: 6/10
	* Title tag is present, but it's not descriptive and doesn't include the target keyword.
2. Meta Description: 4/10
	* Meta description is present, but it's not unique and doesn't provide a compelling summary of the page's content.
3. Header Tags: 8/10
	* Header tags (H1-H6) are used to structure the content, but there's no clear hierarchy and some tags are missing.
4. Image Optimization: 5/10
	* Images are not optimized for search engines, with no alt tags, descriptions, or file names that include target keywords.
5. Internal Linking: 7/10
	* Internal linking is present, but it's not consistent and doesn't provide a clear navigation structure.
6. Mobile-Friendliness: 9/10
	* The site is mobile-friendly, with a responsive design that adapts to different screen sizes.
7. Page Speed: 6/10
	* Page speed is average, with a load time of around 3-4 seconds. There's room for improvement.
8. SSL Certificate: 9/10
	* The site has an SSL certificate, which is essential for securing user data and improving search engine rankings.
9. Robots.txt: 8/10
	* The robots.txt file is present, but it's not optimized for search engines and could be improved.
10. Sitemap: 7/10
	* A sitemap is present, but it's not up-to-date and doesn't include all pages on the site.

Overall, the site has some strengths, such as its mobile-friendliness and SSL certificate, but also some weaknesses, such as its lack of image optimization and inconsistent internal linking.

Recommendations for improvement:

1. Optimize title tags and meta descriptions for each page to include target keywords and provide a compelling summary of the content.
2. Use header tags to structure the content and create a clear hierarchy.
3. Optimize images by adding alt tags, descriptions, and file names that include target keywords.
4. Improve internal linking by creating a consistent navigation structure and linking to relevant pages.
5. Optimize page speed by compressing images, minifying code, and leveraging browser caching.
6. Review and update the robots.txt file to ensure it's optimized for search engines.
7. Create a sitemap that includes all pages on the site and update it regularly.
8. Consider using a content management system (CMS) to improve content organization and management.
9. Regularly monitor and analyze website performance using tools like Google Analytics and Search Console.