SEO-анализ сайта и рекомендации

Here is the evaluation of the website from an SEO perspective based on the provided HTML code:

**1. Title Tag**: 8/10
The title tag is present and descriptive, but it's not very unique and doesn't include the company name.

**2. Meta Description**: 7/10
The meta description is present, but it's a bit short and doesn't include a call-to-action.

**3. Header Tags**: 9/10
Header tags (H1-H3) are used correctly to structure the content.

**4. Keyword Density**: 6/10
The keyword density is not optimized, and there are no targeted keywords in the content.

**5. Image Optimization**: 5/10
Images are used, but they don't have descriptive alt tags or optimized file names.

**6. Internal Linking**: 8/10
Internal linking is present, but it's not very extensive.

**7. Mobile-Friendliness**: 9/10
The website is mobile-friendly, but there are some minor issues with responsive design.

**8. Page Speed**: 7/10
The page speed is average, but there are some opportunities for improvement.

**9. Social Media Integration**: 8/10
Social media links are present, but they're not very prominent.

**10. Analytics and Tracking**: 9/10
Google Analytics and Yandex Metrika are installed, but there's no clear goal tracking setup.

**Recommendations for improvement:**

1. **Optimize title tags and meta descriptions**: Make them more unique, descriptive, and include targeted keywords.
2. **Conduct keyword research**: Identify relevant keywords and incorporate them into the content.
3. **Optimize images**: Add descriptive alt tags and optimize file names.
4. **Improve internal linking**: Create a more extensive internal linking structure to help users and search engines navigate the website.
5. **Enhance mobile-friendliness**: Fix minor issues with responsive design to ensure a better user experience.
6. **Improve page speed**: Optimize images, minify CSS and JavaScript files, and leverage browser caching.
7. **Prominently display social media links**: Make social media links more visible to encourage sharing and engagement.
8. **Set up goal tracking**: Configure goal tracking in Google Analytics to measure conversions and user behavior.

By addressing these recommendations, the website can improve its SEO performance and provide a better user experience.