SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website хорошоп.рф based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not very unique and doesn't contain the main keyword.

**2. Meta Description**: 0/10
No meta description is present, which is a crucial element for search engine results pages (SERPs).

**3. Header Tags**: 6/10
Header tags (H1-H3) are used, but they are not optimized for keywords and are not structured properly.

**4. Content Quality and Uniqueness**: 5/10
The content is not very unique and seems to be more focused on promoting a service rather than providing valuable information to users.

**5. Keyword Density**: 4/10
No clear keyword strategy is present, and the keyword density is not optimized.

**6. Image Optimization**: 3/10
Images are used, but they lack alt tags and descriptive text, which is important for image search optimization.

**7. Internal Linking**: 2/10
There are some internal links, but they are not structured properly, and there is no clear hierarchy of pages.

**8. Mobile-Friendliness**: 8/10
The website seems to be mobile-friendly, but it's not explicitly stated in the code.

**9. Page Speed**: 6/10
No page speed optimization techniques are used, which can affect user experience and search engine rankings.

**10. Social Media Integration**: 0/10
No social media integration is present, which can help with social signals and brand awareness.

**11. Robots.txt and Meta Robots**: 8/10
The robots.txt file is not present, but the meta robots tag is used correctly.

**12. Canonicalization**: 0/10
No canonical URLs are specified, which can lead to duplicate content issues.

**13. SSL Encryption**: 0/10
No SSL encryption is present, which is a ranking factor and important for user trust.

**14. Structured Data**: 0/10
No structured data (Schema.org) is used, which can help with search engine understanding and rich snippets.

**Recommendations for improvement:**

1. Optimize the page title and meta description for each page.
2. Create high-quality, unique, and keyword-optimized content.
3. Implement a clear header tag structure and optimize for keywords.
4. Use alt tags and descriptive text for images.
5. Implement a clear internal linking strategy and hierarchy of pages.
6. Optimize page speed using techniques like compression, caching, and minification.
7. Integrate social media and specify social media profiles.
8. Implement canonical URLs to avoid duplicate content issues.
9. Install an SSL certificate to enable HTTPS encryption.
10. Use structured data (Schema.org) to help search engines understand the content.

By addressing these issues, the website can improve its SEO and provide a better user experience.