SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website antiviruskaspersky.ru based on the provided HTML code:

**1. Meta Tags**

* Meta Title: 7/10 (title is present, but it's not descriptive and doesn't include target keywords)
* Meta Description: 0/10 (meta description is missing)
* Meta Keywords: 5/10 (meta keywords are present, but they are not relevant to the content of the page)

**2. Header Tags**

* H1-H6 tags: 5/10 (header tags are present, but they are not used consistently and don't structure the content properly)

**3. Content**

* Content quality: 5/10 (content is present, but it's not unique, informative, or engaging)
* Content length: 5/10 (content is relatively short and lacks depth)
* Keyword usage: 3/10 (target keywords are not used consistently throughout the content)

**4. Image Optimization**

* Image alt tags: 5/10 (some images have alt tags, but they are not descriptive)
* Image file names: 3/10 (image file names are not descriptive and don't include target keywords)

**5. Internal Linking**

* Internal linking: 5/10 (internal links are present, but they are not structured properly and don't help with navigation)

**6. Mobile-Friendliness**

* Mobile-friendliness: 5/10 (the website is not responsive and doesn't adapt to different screen sizes)

**7. Page Speed**

* Page speed: 5/10 (the website loads relatively slowly due to the presence of multiple scripts and images)

**8. Social Media**

* Social media integration: 0/10 (social media integration is missing)

**9. Structured Data**

* Structured data: 0/10 (structured data is missing)

**10. Technical SEO**

* Canonicalization: 5/10 (canonicalization is not implemented)
* Robots.txt: 5/10 (robots.txt file is not present)
* Sitemap: 0/10 (sitemap is missing)

**Recommendations for improvement:**

1. Optimize meta tags, including title, description, and keywords, to better reflect the content of the page.
2. Improve header tag structure to better organize content and highlight important keywords.
3. Create high-quality, unique, and engaging content that targets specific keywords and provides value to users.
4. Optimize images by adding descriptive alt tags, file names, and compressing images to reduce file size.
5. Implement internal linking to help users navigate the website and improve crawlability.
6. Ensure mobile-friendliness by implementing a responsive design that adapts to different screen sizes.
7. Improve page speed by optimizing images, compressing files, and leveraging browser caching.
8. Integrate social media to increase engagement and drive traffic to the website.
9. Implement structured data to help search engines understand the content and provide additional information in search results.
10. Implement canonicalization, robots.txt, and sitemap to improve technical SEO and help search engines crawl and index the website more efficiently.

By addressing these issues, the website can improve its SEO and provide a better user experience.