SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website appraiser-help.ru based on the provided HTML code:

**1. Title Tag**: 8/10
The title tag is present and descriptive, but it's not very informative and doesn't contain any keywords.

**2. Meta Description**: 0/10
No meta description is present, which is a missed opportunity to provide a summary of the page's content and entice users to click through from search engine results.

**3. Header Tags**: 6/10
Header tags (H1-H3) are used, but they are not optimized for keywords and don't provide a clear structure to the page's content.

**4. Image Optimization**: 4/10
Images are used, but they lack descriptive alt tags and file names that include target keywords.

**5. Internal Linking**: 5/10
Internal linking is present, but it's limited to a few links and doesn't provide a clear navigation structure.

**6. Mobile-Friendliness**: 8/10
The website uses Bootstrap, which is a mobile-friendly framework, but it's not explicitly declared as mobile-friendly in the HTML code.

**7. Page Speed**: 6/10
The page speed is not explicitly declared, but the use of external scripts and stylesheets may impact page loading times.

**8. Social Media Integration**: 0/10
No social media integration is present on the page.

**9. Analytics and Tracking**: 8/10
Yandex.Metrika counter is present, which is a good analytics tool, but it's not explicitly declared as a tracking script.

**10. Content Quality and Uniqueness**: 5/10
The content is not very informative and lacks uniqueness, which may impact the page's ranking and user engagement.

**Recommendations for improvement:**

1. Optimize the title tag to include target keywords and make it more descriptive.
2. Add a meta description to provide a summary of the page's content.
3. Use header tags (H1-H3) to provide a clear structure to the page's content and optimize them for keywords.
4. Optimize images by adding descriptive alt tags and file names that include target keywords.
5. Improve internal linking to provide a clear navigation structure and help search engines understand the website's hierarchy.
6. Explicitly declare the website as mobile-friendly in the HTML code.
7. Optimize page speed by minimizing the use of external scripts and stylesheets.
8. Integrate social media links to improve user engagement and sharing.
9. Use a more comprehensive analytics tool to track user behavior and improve the website's performance.
10. Improve content quality and uniqueness to increase user engagement and ranking.