SEO-анализ сайта и рекомендации

Here is the evaluation of the website aptekaarnika.ru from an SEO perspective, based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not very concise and doesn't include the brand name.

**2. Meta Description**: 0/10
No meta description is present, which is a crucial element for search engine results pages (SERPs).

**3. Header Tags**: 7/10
Header tags (H1-H5) are used, but not consistently throughout the page. There are multiple H2 tags, but no H1 tag.

**4. Content Quality**: 6/10
The content is descriptive, but it's not very engaging, and there are no subheadings or bullet points to improve readability.

**5. Keyword Usage**: 5/10
No obvious keyword stuffing, but the content could benefit from more targeted and relevant keywords.

**6. Image Optimization**: 4/10
Images are present, but most of them lack alt tags and descriptive file names.

**7. Internal Linking**: 3/10
There are some internal links, but they are not descriptive, and there's no clear hierarchy of pages.

**8. Mobile-Friendliness**: 8/10
The website appears to be mobile-friendly, but it's not responsive, and the layout could be improved.

**9. Page Speed**: N/A (cannot be evaluated based on the provided HTML code)

**10. Social Media Integration**: 0/10
No social media links or integration are present.

**11. Analytics and Tracking**: 8/10
Yandex.Metrika and HotLog tracking codes are present, but it's not clear if they are properly configured.

**Recommendations:**

1. Add a concise and descriptive meta title that includes the brand name.
2. Write a compelling and informative meta description for each page.
3. Improve header tag structure and use H1 tags consistently.
4. Enhance content quality by adding subheadings, bullet points, and more engaging text.
5. Conduct keyword research and optimize content accordingly.
6. Optimize images by adding alt tags, descriptive file names, and compressing images.
7. Improve internal linking by using descriptive anchor text and creating a clear hierarchy of pages.
8. Consider making the website responsive to improve mobile user experience.
9. Set up and configure social media integration to increase engagement.
10. Review and optimize analytics and tracking codes to ensure proper configuration.

By addressing these recommendations, the website can improve its SEO performance and user experience.