SEO-анализ сайта и рекомендации

Here's an SEO evaluation of the website ardamed.ru based on the provided HTML code:

**1. Page Title**: 8/10
The title tag is present and descriptive, but it's not unique and doesn't include the brand name.

**2. Meta Description**: 6/10
The meta description is present, but it's identical to the title tag and doesn't provide a compelling summary of the page's content.

**3. Header Tags**: 7/10
Header tags (H1-H6) are used, but there's only one H1 tag, and it's not descriptive. Other header tags are not used consistently.

**4. Keyword Usage**: 5/10
No obvious keyword stuffing, but the keyword "Ардамед" is used multiple times, which might be considered over-optimization.

**5. Image Optimization**: 4/10
Images are used, but most of them lack alt tags and descriptive file names.

**6. Internal Linking**: 8/10
Internal linking is present, but some links are not descriptive, and there's no clear hierarchy of pages.

**7. Mobile-Friendliness**: 9/10
The website is responsive and adapts to different screen sizes.

**8. Page Speed**: N/A (cannot be evaluated based on HTML code alone)
Page speed is an important factor, but it requires a separate evaluation using tools like Google PageSpeed Insights.

**9. Social Media Integration**: 6/10
Social media links are present, but they're not prominently displayed, and there's no clear call-to-action to engage with the brand on social media.

**10. Content Quality**: 7/10
The content is not thin or duplicated, but it's not engaging, and there's no clear structure or hierarchy of information.

**11. Meta Tags**: 8/10
Meta tags like "viewport" and "charset" are present, but some tags like "author" and "copyright" are missing.

**12. Structured Data**: 0/10
No structured data (e.g., schema.org) is used to provide additional context to search engines.

**Recommendations for improvement:**

1. **Unique and descriptive title tags**: Write unique and descriptive title tags for each page, including the brand name.
2. **Compelling meta descriptions**: Write compelling and descriptive meta descriptions for each page to entice users to click through from search engine results.
3. **Optimize header tags**: Use header tags (H1-H6) consistently to structure content and highlight important keywords.
4. **Image optimization**: Add alt tags and descriptive file names to all images.
5. **Internal linking**: Improve internal linking by using descriptive anchor text and creating a clear hierarchy of pages.
6. **Structured data**: Add structured data (e.g., schema.org) to provide additional context to search engines.
7. **Content quality and structure**: Improve content quality by making it more engaging, and structure it in a clear and logical manner.
8. **Social media integration**: Prominently display social media links and add a clear call-to-action to engage with the brand on social media.

By addressing these areas, the website can improve its SEO and provide a better user experience.