SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website ava-metiz.ru based on the provided HTML code:

**1. Page Title**: 6/10
The title tag is present, but it's not descriptive and doesn't include the main keywords.

**2. Meta Description**: 4/10
The meta description is missing, which is a crucial element for search engine results pages (SERPs).

**3. Header Tags**: 7/10
Header tags (H1-H6) are used, but they are not optimized for keywords and are not structured properly.

**4. Keyword Density**: 5/10
The keyword density is not optimized, and the main keywords are not repeated consistently throughout the page.

**5. Content Quality**: 6/10
The content is informative, but it's not engaging, and there are no subheadings, bullet points, or short paragraphs to improve readability.

**6. Image Optimization**: 3/10
Images are not optimized with alt tags, and file names do not include target keywords.

**7. Internal Linking**: 5/10
Internal linking is present, but it's not structured properly, and there are no anchor texts with target keywords.

**8. Mobile-Friendliness**: 8/10
The website is mobile-friendly, but there are some layout issues on smaller screens.

**9. Page Speed**: 5/10
The page speed is average, but there are opportunities to improve it by optimizing images and minifying CSS and JavaScript files.

**10. Social Media Integration**: 2/10
There are no social media links or integration on the website.

**Recommendations:**

1. Optimize the title tag and meta description for each page to include target keywords and improve click-through rates.
2. Use header tags (H1-H6) to structure content and highlight important keywords.
3. Improve keyword density by repeating target keywords consistently throughout the page.
4. Optimize images by adding alt tags and descriptive file names that include target keywords.
5. Improve internal linking by using anchor texts with target keywords and structuring links to help users and search engines navigate the website.
6. Enhance content quality by adding subheadings, bullet points, and short paragraphs to improve readability.
7. Integrate social media links and consider adding social sharing buttons to increase engagement.
8. Improve page speed by optimizing images, minifying CSS and JavaScript files, and leveraging browser caching.

By addressing these recommendations, the website can improve its SEO performance and provide a better user experience.