SEO-анализ сайта и рекомендации

Here is the evaluation of the website avantage-jalousie.ru from an SEO perspective, based on the provided HTML code:

**1. Page Title**: 8/10
The title tag is present and descriptive, but it's not very concise and doesn't include the main keyword ("жалюзи" or "рольставни").

**2. Meta Description**: 6/10
The meta description is present, but it's not very compelling and doesn't include a call-to-action. It's also a bit too long (156 characters).

**3. Header Tags**: 8/10
Header tags (H1-H4) are used, but there's only one H1 tag, and it's not very descriptive. There's also a lack of subheadings (H2-H4) to structure the content.

**4. Content Quality**: 7/10
The content is descriptive and includes some relevant keywords, but it's not very engaging, and there's a lot of repetition. The text could be more concise and scannable.

**5. Keyword Density**: 5/10
The keyword density is not very high, and the target keywords ("жалюзи", "рольставни") are not used consistently throughout the content.

**6. Image Optimization**: 4/10
Images are not optimized with descriptive alt tags, and there are no captions or descriptions.

**7. Internal Linking**: 6/10
There are some internal links, but they're not very descriptive, and there's no clear hierarchy of pages.

**8. Mobile-Friendliness**: 9/10
The website is mobile-friendly, and the layout adapts well to different screen sizes.

**9. Page Speed**: 7/10
The page speed is average, with some opportunities for improvement (e.g., compressing images, minifying CSS and JavaScript files).

**10. SSL Certificate**: 10/10
The website has an SSL certificate, which is essential for security and trust.

**Recommendations for improvement:**

1. **Optimize the title tag**: Make it more concise and descriptive, including the main keyword.
2. **Write a compelling meta description**: Include a call-to-action and make it more concise (under 155 characters).
3. **Use header tags more effectively**: Add more subheadings (H2-H4) to structure the content and make it more scannable.
4. **Improve content quality**: Make the text more engaging, concise, and scannable. Use bullet points and short paragraphs.
5. **Optimize images**: Add descriptive alt tags and captions to images.
6. **Improve internal linking**: Use more descriptive anchor text and create a clear hierarchy of pages.
7. **Compress images and minify CSS/JavaScript files**: Improve page speed by reducing the file size of images and code.
8. **Use schema markup**: Add schema markup to help search engines understand the content and provide additional information in search results.

By addressing these areas, the website can improve its SEO performance and provide a better user experience.