SEO-анализ сайта и рекомендации

Here is the evaluation of the website aviah.ru from an SEO perspective, based on the provided HTML code:

**1. Meta Tags**

* Title tag: 8/10 (the title tag is present, but it's not very descriptive and doesn't include the main keyword)
* Meta description: 6/10 (the meta description is present, but it's not very compelling and doesn't include the main keyword)
* Keyword tag: 0/10 (the keyword tag is empty, which is not recommended)
* Robots tag: 8/10 (the robots tag is present, but it's set to "noindex", which means the page won't be indexed by search engines)

**2. Header Tags**

* H1 tag: 0/10 (there is no H1 tag on the page)
* H2-H6 tags: 4/10 (there are some H2-H6 tags, but they are not used consistently and don't provide a clear structure)

**3. Content**

* Content quality: 6/10 (the content is not very engaging and doesn't provide much value to the user)
* Content length: 4/10 (the content is relatively short and doesn't provide enough information)
* Keyword usage: 2/10 (there is no clear keyword usage or optimization)

**4. Internal Linking**

* Internal linking: 2/10 (there are some internal links, but they are not organized and don't provide a clear structure)

**5. Image Optimization**

* Image alt tags: 6/10 (some images have alt tags, but they are not descriptive and don't include the main keyword)
* Image file names: 4/10 (image file names are not descriptive and don't include the main keyword)

**6. Mobile Responsiveness**

* Mobile responsiveness: 8/10 (the website is responsive, but there are some issues with the layout on smaller screens)

**7. Page Speed**

* Page speed: 6/10 (the page speed is average, but there are some optimization opportunities)

**8. Social Media**

* Social media presence: 2/10 (there are some social media links, but they are not prominent and don't provide a clear call-to-action)

**9. Analytics and Tracking**

* Analytics and tracking: 8/10 (there is a Yandex.Metrika counter, but it's not clear if it's properly configured)

**Recommendations:**

1. Optimize the title tag and meta description to include the main keyword and provide a compelling summary of the page content.
2. Add a clear and descriptive H1 tag to the page.
3. Improve the content quality and length to provide more value to the user.
4. Optimize the internal linking structure to provide a clear hierarchy and help search engines understand the website structure.
5. Optimize image alt tags and file names to include the main keyword and provide a descriptive summary of the image content.
6. Improve the mobile responsiveness to ensure a smooth user experience on smaller screens.
7. Optimize the page speed by compressing images, minifying CSS and JavaScript files, and leveraging browser caching.
8. Promote the social media presence and provide a clear call-to-action to encourage users to follow the website on social media.
9. Ensure that the analytics and tracking are properly configured to track user behavior and provide insights for improvement.

Overall, the website has some basic SEO elements in place, but there are many opportunities for improvement to increase its visibility and ranking in search engines.