SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website aviaseverka.ru based on the provided HTML code:

**1. Meta Tags**

* Title tag: (good, descriptive and concise)
* Meta description: (missing, should be added to provide a brief summary of the page)
* Keywords: (not used, not recommended as it's not a ranking factor anymore)

**2. Header Tags**

* H1-H6 tags: (not used, should be added to structure the content and highlight important keywords)

**3. Content**

* Content quality: (good, informative and well-structured)
* Content length: (good, sufficient amount of text)
* Keyword usage: (good, keywords are used naturally throughout the content)

**4. Images**

* Image optimization: (good, images have alt tags and descriptive file names)
* Image compression: (not evaluated, but recommended to optimize images for web use)

**5. Internal Linking**

* Internal linking: (good, links to other relevant pages on the website)

**6. Mobile-Friendliness**

* Mobile-friendliness: (good, website is responsive and adapts to different screen sizes)

**7. Page Speed**

* Page speed: (not evaluated, but recommended to optimize page loading time)

**8. Social Media**

* Social media integration: (not evaluated, but recommended to add social media links and sharing buttons)

**9. SSL**

* SSL encryption: (not evaluated, but recommended to use HTTPS protocol for secure browsing)

**10. Structured Data**

* Structured data: (not used, recommended to add schema.org markup to provide additional context to search engines)

**11. Canonicalization**

* Canonicalization: (not evaluated, but recommended to specify a canonical URL for duplicate or variant pages)

**12. Robots.txt**

* Robots.txt: (not evaluated, but recommended to create and optimize the robots.txt file)

**13. Sitemap**

* Sitemap: (not evaluated, but recommended to create and submit a sitemap to search engines)

**Recommendations:**

1. Add a meta description to provide a brief summary of the page.
2. Implement header tags (H1-H6) to structure the content and highlight important keywords.
3. Optimize images for web use by compressing them.
4. Add schema.org markup to provide additional context to search engines.
5. Create and submit a sitemap to search engines.
6. Optimize page loading time to improve user experience and search engine rankings.
7. Consider adding social media links and sharing buttons to increase engagement.
8. Use HTTPS protocol for secure browsing and to avoid browser warnings.

Note: This evaluation is based on the provided HTML code and may not be comprehensive. A more thorough SEO audit would require access to the website's backend, analytics, and other data.