SEO-анализ сайта и рекомендации

Here is the evaluation of the website aviatorauto.ru from an SEO perspective, based on the provided HTML code:

**1. Page Title**: 6/10
The title tag is present, but it's not very descriptive and doesn't include the main keywords of the website.

**2. Meta Description**: 0/10
No meta description tag is present, which is a crucial element for search engine results pages (SERPs).

**3. Header Tags**: 7/10
Header tags (H1-H6) are used, but they are not optimized for keywords and are not structured properly.

**4. Keyword Density**: 4/10
The keyword density is not optimized, and the main keywords are not repeated consistently throughout the page.

**5. Image Optimization**: 3/10
Images are not optimized with alt tags, and the file names do not include target keywords.

**6. Internal Linking**: 5/10
Internal linking is present, but it's not structured properly, and there are no anchor texts with target keywords.

**7. Mobile-Friendliness**: 8/10
The website is responsive and adapts to different screen sizes, but there might be some issues with the layout on smaller screens.

**8. Page Speed**: 6/10
The page speed is average, but there are some optimization opportunities, such as compressing images and minifying CSS and JavaScript files.

**9. Social Media Integration**: 0/10
No social media integration is present on the website.

**10. Analytics and Tracking**: 8/10
Yandex.Metrika is installed, but it's not clear if it's properly configured.

**Recommendations for improvement:**

1. Optimize the title tag to include the main keywords of the website.
2. Add a meta description tag that accurately summarizes the content of the page.
3. Restructure the header tags to include target keywords and follow a logical hierarchy.
4. Optimize the keyword density by repeating target keywords consistently throughout the page.
5. Optimize images by adding alt tags and including target keywords in the file names.
6. Improve internal linking by using anchor texts with target keywords and structuring the links logically.
7. Test and improve the mobile-friendliness of the website.
8. Optimize the page speed by compressing images, minifying CSS and JavaScript files, and leveraging browser caching.
9. Integrate social media links to increase engagement and sharing.
10. Ensure that Yandex.Metrika is properly configured to track website analytics accurately.

By addressing these recommendations, the website can improve its SEO performance and increase its visibility in search engine results.