SEO-анализ сайта и рекомендации

Here is the evaluation of the website azariatour.ru from an SEO perspective, based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not very unique and doesn't contain the target keywords.

**2. Meta Description**: 0/10
No meta description is present, which is a crucial element for search engine results pages (SERPs).

**3. Header Tags**: 7/10
Header tags (H1-H6) are used, but they are not optimized for target keywords and are not structured properly.

**4. Content Quality and Uniqueness**: 6/10
The content is not very unique and seems to be duplicated in some parts of the page. It's also not very informative and lacks target keywords.

**5. Keyword Density**: 4/10
Target keywords are not used consistently throughout the content, and the keyword density is low.

**6. Image Optimization**: 3/10
Images are not optimized with alt tags, and file names are not descriptive.

**7. Internal Linking**: 5/10
Internal linking is present, but it's not very structured and doesn't follow a clear hierarchy.

**8. Mobile-Friendliness**: 9/10
The website is responsive and adapts well to different screen sizes.

**9. Page Speed**: 7/10
The page speed is average, but there are some optimization opportunities, such as compressing images and minifying CSS and JavaScript files.

**10. Social Media Integration**: 8/10
Social media links are present, but they are not very prominent and are not integrated with the content.

**11. Structured Data**: 0/10
No structured data (Schema.org) is present, which can improve search engine understanding of the content.

**12. Canonicalization**: 0/10
No canonical URLs are specified, which can lead to duplicate content issues.

**Recommendations:**

1. Optimize the page title and meta description for each page, including target keywords.
2. Create high-quality, unique, and informative content that targets specific keywords.
3. Improve header tag structure and use them to highlight important keywords.
4. Optimize images by adding alt tags and descriptive file names.
5. Implement structured data (Schema.org) to improve search engine understanding of the content.
6. Specify canonical URLs to avoid duplicate content issues.
7. Improve internal linking by creating a clear hierarchy and using descriptive anchor text.
8. Compress images and minify CSS and JavaScript files to improve page speed.
9. Make social media links more prominent and integrate them with the content.
10. Consider creating a content strategy that targets specific keywords and topics.