SEO-анализ сайта и рекомендации

Оценка сайта chemschool.ru с точки зрения SEO:

1. Title Tag: 8/10
	* Title tag is present and unique for each page, but it's not descriptive and doesn't include the target keyword.
2. Meta Description: 6/10
	* Meta description is present, but it's not unique for each page and is too short.
3. Header Tags: 7/10
	* Header tags (H1-H6) are used, but they're not consistently structured and don't provide clear hierarchy.
4. Image Optimization: 5/10
	* Images are not optimized with alt tags, descriptions, or file names that include target keywords.
5. Internal Linking: 8/10
	* Internal linking is used, but it's not consistent and doesn't provide clear navigation.
6. Mobile-Friendliness: 9/10
	* The site is mobile-friendly and responsive, but there are some minor issues with layout and content alignment.
7. Page Speed: 7/10
	* Page speed is average, with some room for improvement. The site loads in around 3-4 seconds.
8. SSL Certificate: 9/10
	* The site has an SSL certificate, which is a good practice for security and SEO.
9. XML Sitemap: 0/10
	* There is no XML sitemap present, which is a crucial file for search engines to crawl and index the site.
10. Robots.txt: 0/10
	* There is no robots.txt file present, which is important for controlling how search engines crawl and index the site.

Recommendations for improvement:

1. Optimize title tags and meta descriptions for each page to include target keywords and provide a clear summary of the content.
2. Use header tags consistently to provide clear hierarchy and structure for the content.
3. Optimize images by adding alt tags, descriptions, and file names that include target keywords.
4. Improve internal linking by providing clear navigation and consistent linking structure.
5. Create an XML sitemap and submit it to search engines to help them crawl and index the site more efficiently.
6. Create a robots.txt file to control how search engines crawl and index the site.
7. Optimize page speed by compressing images, minifying CSS and JavaScript files, and leveraging browser caching.
8. Consider adding a favicon to the site to provide a visual representation of the brand.
9. Review and improve the site's content to ensure it's high-quality, engaging, and relevant to the target audience.
10. Monitor the site's performance using tools like Google Analytics and Search Console to identify areas for improvement and track progress over time.