SEO-анализ сайта и рекомендации

Here is the evaluation of the website ekcpert.ru from an SEO perspective, based on the provided HTML code:

**1. Page Title**: 8/10
The title tag is present and descriptive, but it's not very concise and doesn't include the company name.

**2. Meta Description**: 6/10
The meta description is present, but it's not very descriptive and doesn't include the company name or any relevant keywords.

**3. Header Tags**: 7/10
Header tags (H1-H6) are used, but not consistently throughout the page. There are multiple H2 tags, but no H1 tag.

**4. Content Quality and Uniqueness**: 5/10
The content is not very unique and seems to be a mix of different sections (e.g., news, products, company info). It's not very engaging and lacks focus.

**5. Keyword Usage**: 4/10
There are no obvious keyword targets, and the content doesn't seem to be optimized for specific keywords.

**6. Image Optimization**: 3/10
Images are used, but most of them lack alt tags and descriptive file names.

**7. Internal Linking**: 6/10
There are some internal links, but they are not very descriptive and don't use anchor text.

**8. Mobile-Friendliness**: 8/10
The website seems to be mobile-friendly, but some elements might not be perfectly responsive.

**9. Page Speed**: 5/10
The page speed is not very fast, with a lot of HTTP requests and large image files.

**10. Social Media Integration**: 2/10
There are no obvious social media links or integration.

**11. SSL Encryption**: 10/10
The website uses SSL encryption, which is great for security and trust.

**12. XML Sitemap**: N/A (can't be evaluated from the provided HTML code)
**13. Robots.txt**: N/A (can't be evaluated from the provided HTML code)

Recommendations for improvement:

1. **Optimize title tags and meta descriptions**: Make them more concise, descriptive, and include target keywords.
2. **Improve content quality and uniqueness**: Focus on creating high-quality, engaging, and unique content that targets specific keywords.
3. **Use header tags consistently**: Use a clear hierarchy of header tags (H1-H6) to structure the content.
4. **Optimize images**: Add alt tags, descriptive file names, and compress images to reduce file size.
5. **Improve internal linking**: Use descriptive anchor text and link to relevant, useful pages.
6. **Enhance mobile-friendliness**: Ensure that all elements are perfectly responsive and usable on mobile devices.
7. **Improve page speed**: Optimize images, minify CSS and JavaScript files, and reduce HTTP requests.
8. **Add social media integration**: Include social media links and consider integrating social media feeds into the website.
9. **Create an XML sitemap**: Generate and submit an XML sitemap to help search engines understand the website's structure.
10. **Review and optimize robots.txt**: Ensure that the robots.txt file is not blocking important pages or resources.

By addressing these areas, the website can improve its SEO and provide a better user experience.