SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website esthec.ru based on the provided HTML code:

**Meta Tags**

* Title tag: 8/10 (unique and descriptive, but could be more concise)
* Meta description: 2/10 (empty, should be filled with a brief summary of the page's content)
* Keywords: N/A (not provided, but not necessary in modern SEO)
* Charset: 10/10 (UTF-8 is correctly declared)

**Header Tags**

* H1: 8/10 (only one H1 tag, but it's not the most descriptive)
* H2-H6: N/A (not used)

**Content**

* Quality: 6/10 (the content is somewhat informative, but lacks depth and uniqueness)
* Quantity: 5/10 (the content is relatively short and lacks variety)
* Keyword usage: N/A (no obvious keyword stuffing, but no clear target keywords either)

**Internal Linking**

* 2/10 (only one internal link, and it's not descriptive)

**Image Optimization**

* 4/10 (images are used, but lack alt tags and descriptive file names)

**Mobile-Friendliness**

* 8/10 (the website uses Bootstrap, which is mobile-friendly, but no explicit mobile-friendly declaration)

**Page Speed**

* N/A (cannot be evaluated based on the provided HTML code)

**Social Media Integration**

* 6/10 (VK Widget is used, but no other social media platforms are integrated)

**Local SEO**

* N/A (no local SEO signals, such as NAP or schema markup)

**Technical SEO**

* 8/10 (HTML structure is mostly correct, but some tags are not closed properly)

**Overall SEO Score**

* 54/100

Recommendations for improvement:

1. Fill in the meta description tag with a brief summary of the page's content.
2. Improve the quality and quantity of the content, focusing on uniqueness and depth.
3. Use more descriptive and concise header tags (H1-H6).
4. Optimize images by adding alt tags and descriptive file names.
5. Improve internal linking by adding more descriptive and relevant links.
6. Consider adding more social media platforms and integrating them into the website.
7. Review and improve the HTML structure to ensure all tags are properly closed.
8. Consider adding local SEO signals, such as NAP or schema markup, if the website targets a specific geographic region.
9. Test and improve page speed using tools like Google PageSpeed Insights.
10. Conduct keyword research and optimize the website's content and meta tags accordingly.