SEO-анализ сайта и рекомендации

Оценка сайта expert-tomsk.ru с точки зрения SEO:

1. Title Tag: 8/10
	* Correct title tag format: "Экспертиза проектов, проверка смет в Томске . Независимая экспертиза проектов и смет в Томске и Томской области."
	* However, it's a bit long and could be shortened for better visibility in search engine results.
2. Meta Description: 6/10
	* Present, but it's quite short and doesn't provide a clear summary of the page's content.
	* Suggest adding a more detailed and descriptive meta description to entice users to click through from search engine results.
3. Header Tags: 7/10
	* H1 tag is present and correctly formatted, but there are no other header tags (H2-H6) used throughout the page.
	* Suggest adding more header tags to structure the content and improve readability.
4. Image Optimization: 5/10
	* Images are not optimized for search engines, as they don't have descriptive alt tags or file names.
	* Suggest adding alt tags and descriptive file names to images to improve image search visibility.
5. Internal Linking: 8/10
	* Internal linking is present, but it's not consistent throughout the page.
	* Suggest adding more internal links to relevant pages to improve user experience and help search engines understand the site's structure.
6. Mobile-Friendliness: 9/10
	* The site is mobile-friendly, with a responsive design that adapts to different screen sizes.
	* However, some elements, such as the navigation menu, could be improved for better mobile usability.
7. Page Speed: 7/10
	* The site loads relatively quickly, but there are some opportunities for improvement.
	* Suggest optimizing images, compressing files, and leveraging browser caching to improve page speed.
8. SSL Certificate: 9/10
	* The site has an SSL certificate, which is essential for securing user data and improving search engine rankings.
	* However, the certificate is not properly configured, as the site is not fully HTTPS.
	* Suggest configuring the site to use HTTPS throughout to improve security and search engine rankings.

Recommendations for improvement:

1. Shorten the title tag to make it more visible in search engine results.
2. Add a more detailed and descriptive meta description to entice users to click through from search engine results.
3. Use header tags (H2-H6) to structure the content and improve readability.
4. Optimize images by adding descriptive alt tags and file names.
5. Add more internal links to relevant pages to improve user experience and help search engines understand the site's structure.
6. Improve mobile usability by refining the navigation menu and other elements.
7. Optimize images, compress files, and leverage browser caching to improve page speed.
8. Configure the site to use HTTPS throughout to improve security and search engine rankings.

By addressing these recommendations, the site can improve its overall SEO and provide a better user experience for visitors.