SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website experttender.ru based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not very unique and doesn't contain the main keyword.

**2. Meta Description**: 6/10
The meta description is present, but it's not very descriptive and doesn't contain the main keyword.

**3. Header Tags**: 7/10
Header tags (H1-H6) are used, but there is only one H1 tag, and it's not very descriptive.

**4. Keyword Density**: 5/10
The keyword "experttender.ru" is used several times, but there is no clear keyword strategy.

**5. Image Optimization**: 4/10
Images are used, but most of them don't have alt tags, and the file names are not descriptive.

**6. Internal Linking**: 8/10
Internal linking is used, but there are no clear anchor texts, and the links are not descriptive.

**7. Mobile-Friendliness**: 9/10
The website is mobile-friendly, and the layout adapts to different screen sizes.

**8. Page Speed**: 7/10
The page speed is average, and there are some optimization opportunities.

**9. SSL Encryption**: 10/10
The website uses SSL encryption, which is essential for security and SEO.

**10. Meta Robots**: 5/10
The meta robots tag is present, but it's set to "noindex", which means the page won't be indexed by search engines.

**11. Canonicalization**: 5/10
There is no canonical URL specified, which can lead to duplicate content issues.

**12. Social Media Integration**: 8/10
Social media integration is present, but it's not very prominent.

**Recommendations for improvement:**

1. **Optimize the page title and meta description**: Make them more unique, descriptive, and keyword-rich.
2. **Improve header tags**: Use more descriptive header tags, and consider adding more H2-H6 tags to structure the content.
3. **Develop a keyword strategy**: Identify the main keywords and use them consistently throughout the content.
4. **Optimize images**: Add alt tags, descriptive file names, and compress images to reduce file size.
5. **Improve internal linking**: Use descriptive anchor texts and link to relevant, useful pages.
6. **Optimize page speed**: Minify CSS and JavaScript files, compress images, and leverage browser caching.
7. **Specify a canonical URL**: Choose a preferred version of the page to avoid duplicate content issues.
8. **Remove the "noindex" meta robots tag**: Allow search engines to index the page.
9. **Consider adding more content**: The page content is relatively thin, consider adding more valuable content to attract users and search engines.

By addressing these recommendations, the website can improve its SEO performance and attract more users.