SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website fifa-store.ru based on the provided HTML code:

**1. Meta Tags**

* Title tag: 8/10 (unique and descriptive, but could be more concise)
* Meta description: 7/10 (present, but could be more compelling and descriptive)
* Keywords tag: 2/10 (not recommended, as it's not used by search engines)

**2. Header Tags**

* H1-H6 tags: 6/10 (present, but not consistently used throughout the page)

**3. Content**

* Quality and uniqueness: 5/10 (the content seems to be mostly promotional and lacks depth)
* Length and density: 4/10 (the content is relatively short and lacks density)

**4. URL Structure**

* URL format: 8/10 (clean and descriptive, but could be more concise)
* URL parameters: N/A (not applicable, as there are no URL parameters)

**5. Image Optimization**

* Image alt tags: 8/10 (present, but could be more descriptive)
* Image file names: 6/10 (not descriptive, could be improved)

**6. Internal Linking**

* Number of internal links: 4/10 (limited number of internal links)
* Anchor text diversity: 3/10 (anchor text is not diverse and descriptive)

**7. Mobile-Friendliness**

* Mobile-friendliness: 9/10 (the website is responsive and adapts to mobile devices)

**8. Page Speed**

* Page speed: 7/10 (the website loads relatively quickly, but could be improved)

**9. Social Media Integration**

* Social media integration: 2/10 (no social media integration present)

**10. Analytics and Tracking**

* Analytics and tracking: 8/10 (Yandex.Metrika counter is present, but could be more comprehensive)

**Recommendations:**

1. Improve the quality and uniqueness of the content, making it more informative and engaging.
2. Optimize the meta tags, including the title tag and meta description, to make them more concise and descriptive.
3. Use header tags (H1-H6) consistently throughout the page to structure the content.
4. Improve the URL structure by making it more concise and descriptive.
5. Optimize images by using descriptive file names and alt tags.
6. Increase the number of internal links and use diverse and descriptive anchor text.
7. Improve page speed by optimizing images, compressing files, and leveraging browser caching.
8. Integrate social media links to increase engagement and sharing.
9. Consider adding more comprehensive analytics and tracking tools to gain better insights into user behavior.

By addressing these recommendations, the website can improve its overall SEO performance and user experience.