SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website forestmedia.ru based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not very unique and doesn't contain the target keywords.

**2. Meta Description**: 0/10
The meta description is missing, which is a crucial element for search engine results pages (SERPs).

**3. Header Tags**: 7/10
The header tags (H1-H6) are used, but they are not optimized for keywords and are not structured properly.

**4. Keyword Density**: 5/10
The keyword density is not optimized, and the target keywords are not repeated consistently throughout the page.

**5. Image Optimization**: 4/10
Some images have alt tags, but they are not descriptive, and the file names are not optimized for keywords.

**6. Internal Linking**: 6/10
Internal linking is present, but it's not structured properly, and some links are missing anchor text.

**7. Mobile-Friendliness**: 9/10
The website is mobile-friendly, and the layout adapts well to different screen sizes.

**8. Page Speed**: 7/10
The page speed is average, and there are opportunities for improvement.

**9. SSL Certificate**: 10/10
The website has an SSL certificate, which is essential for security and trust.

**10. Structured Data**: 0/10
There is no structured data (Schema.org) present on the page, which can improve search engine understanding.

**11. Canonicalization**: 0/10
There is no canonical URL specified, which can lead to duplicate content issues.

**12. Robots.txt**: Not evaluated (requires access to the website's root directory)

**Recommendations:**

1. **Add a unique and descriptive meta description** to each page to improve SERP visibility.
2. **Optimize header tags** by using a clear hierarchy and including target keywords.
3. **Use descriptive and keyword-rich alt tags** for all images.
4. **Improve internal linking** by using anchor text and structuring links logically.
5. **Add structured data** (Schema.org) to help search engines understand the content.
6. **Specify a canonical URL** to avoid duplicate content issues.
7. **Optimize page speed** by compressing images, minifying code, and leveraging browser caching.
8. **Conduct keyword research** to identify target keywords and optimize content accordingly.

By addressing these recommendations, the website can improve its SEO performance and increase its online visibility.