SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website geotk.ru based on the provided HTML code:

**1. Page Title**: 8/10
The page title is descriptive and includes the company name and a brief description of the services. However, it could be more concise and attention-grabbing.

**2. Meta Description**: 0/10
The meta description is empty, which is a missed opportunity to provide a brief summary of the page's content and entice users to click through from search engine results.

**3. Header Tags**: 7/10
The page uses header tags (H1, H2) to structure the content, but some sections lack header tags, and the hierarchy could be improved.

**4. Content Quality and Uniqueness**: 8/10
The content appears to be well-written and informative, but it's difficult to evaluate its uniqueness without comparing it to other sources.

**5. Keyword Usage**: 5/10
The page doesn't seem to target specific keywords, and the content could benefit from more strategic keyword placement.

**6. Image Optimization**: 4/10
Some images have alt tags, but they are not descriptive, and the file names do not include target keywords.

**7. Internal Linking**: 6/10
The page has a decent internal linking structure, but some links could be more descriptive and optimized for anchor text.

**8. Mobile-Friendliness**: 9/10
The page appears to be mobile-friendly, with a responsive design that adapts to different screen sizes.

**9. Page Speed**: 7/10
The page speed is average, with some opportunities for optimization, such as compressing images and minifying CSS and JavaScript files.

**10. Social Media Integration**: 2/10
There are no visible social media links or integration on the page.

**11. SSL Encryption**: 10/10
The page is served over HTTPS, which is essential for security and trust.

**Recommendations:**

1. Write a compelling and descriptive meta description for each page.
2. Optimize header tags to create a clear hierarchy and structure.
3. Conduct keyword research and strategically place target keywords throughout the content.
4. Optimize image file names and alt tags to include target keywords.
5. Improve internal linking by using descriptive anchor text and optimizing link text.
6. Add social media links and integration to increase engagement and sharing.
7. Compress images and minify CSS and JavaScript files to improve page speed.
8. Consider adding schema markup to provide additional context for search engines.

By addressing these areas, the website can improve its SEO and provide a better user experience.