SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website globainstitut.ru based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not very concise and doesn't include the main keyword.

**2. Meta Description**: 6/10
The meta description is present, but it's not very descriptive and doesn't include the main keyword.

**3. Header Tags**: 7/10
Header tags (H1-H6) are used, but there is only one H1 tag, and it's not very descriptive.

**4. Keyword Density**: 5/10
The keyword density is not optimized, and there are no targeted keywords in the content.

**5. Image Optimization**: 4/10
Images are not optimized with alt tags, and file names are not descriptive.

**6. Internal Linking**: 8/10
Internal linking is present, but it's not very structured, and there are no anchor texts.

**7. Mobile-Friendliness**: 9/10
The website is mobile-friendly, and the layout adapts to different screen sizes.

**8. Page Speed**: 6/10
The page speed is average, and there are some optimization opportunities.

**9. SSL Encryption**: 10/10
The website uses SSL encryption, which is essential for security and SEO.

**10. Canonicalization**: 5/10
There is no canonical tag, which can lead to duplicate content issues.

**11. Meta Robots**: 5/10
There are no meta robots tags, which can affect crawling and indexing.

**12. Structured Data**: 0/10
There is no structured data (Schema.org) on the page, which can improve search engine understanding.

**Recommendations:**

1. Optimize the page title and meta description to include the main keyword and be more concise.
2. Use more descriptive and hierarchical header tags (H1-H6).
3. Optimize images with alt tags and descriptive file names.
4. Improve internal linking with anchor texts and a more structured approach.
5. Add canonical tags to avoid duplicate content issues.
6. Implement structured data (Schema.org) to improve search engine understanding.
7. Optimize page speed by compressing images, minifying CSS and JavaScript files, and leveraging browser caching.
8. Review and optimize the content to include targeted keywords and improve keyword density.

By addressing these recommendations, the website can improve its SEO performance and increase its visibility in search engines.