SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website gorzem.ru based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not very unique and doesn't contain the main keyword.

**2. Meta Description**: 6/10
The meta description is present, but it's not very descriptive and doesn't contain the main keyword.

**3. Header Tags**: 7/10
Header tags (H1-H6) are used, but there is only one H1 tag, and it's not very descriptive.

**4. Keyword Density**: 5/10
The keyword "gorzem.ru" is mentioned several times, but there is no clear focus on a specific keyword or phrase.

**5. Image Optimization**: 4/10
Some images have alt tags, but they are not descriptive, and there are no captions or descriptions.

**6. Internal Linking**: 3/10
There are some internal links, but they are not descriptive, and there is no clear structure or hierarchy.

**7. Mobile-Friendliness**: 9/10
The website is responsive and adapts to different screen sizes, but there might be some issues with the layout on smaller screens.

**8. Page Speed**: 7/10
The page speed is average, but there are some opportunities for improvement, such as optimizing images and minifying CSS and JavaScript files.

**9. Social Media Integration**: 2/10
There are no clear social media links or integration, except for a hidden social media box.

**10. Analytics and Tracking**: 9/10
Google Analytics and Yandex Metrika are installed, and there is a Google Tag Manager script.

**Recommendations**:

1. **Improve page title and meta description**: Make them more unique, descriptive, and keyword-rich.
2. **Use header tags more effectively**: Use a clear hierarchy of header tags to structure the content and highlight important keywords.
3. **Optimize images**: Add descriptive alt tags, captions, and descriptions to images.
4. **Improve internal linking**: Create a clear structure and hierarchy of internal links, and use descriptive anchor text.
5. **Enhance mobile-friendliness**: Test the website on different devices and screen sizes to ensure a smooth user experience.
6. **Optimize page speed**: Minify CSS and JavaScript files, optimize images, and leverage browser caching.
7. **Add social media links**: Add clear social media links and integration to increase engagement and sharing.
8. **Review and refine keyword strategy**: Identify and focus on specific keywords and phrases to improve search engine rankings.

By addressing these areas, the website can improve its SEO and user experience.