SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website gutmanclinic.ru based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not unique and doesn't contain the target keywords.

**2. Meta Description**: 6/10
The meta description is present, but it's too short and doesn't provide a compelling summary of the page's content.

**3. Header Tags**: 7/10
Header tags (H1-H3) are used, but there's only one H1 tag, and the hierarchy is not well-structured.

**4. Keyword Density**: 5/10
The keyword density is not optimized, and the target keywords are not prominently featured in the content.

**5. Content Quality and Length**: 8/10
The content is well-structured and easy to read, but it's not very long and lacks depth.

**6. Image Optimization**: 4/10
Images are not optimized with alt tags, and file names are not descriptive.

**7. Internal Linking**: 6/10
Internal linking is present, but it's not well-structured, and there are no anchor texts.

**8. Mobile-Friendliness**: 9/10
The website is mobile-friendly, and the layout adapts well to different screen sizes.

**9. Page Speed**: 7/10
The page speed is average, and there are opportunities for improvement.

**10. Social Media Integration**: 5/10
Social media links are present, but they're not prominently featured, and there's no social media sharing functionality.

**11. SSL Encryption**: 10/10
The website has an SSL certificate, which is essential for security and trust.

**12. XML Sitemap**: N/A (cannot be evaluated based on the provided HTML code)

**13. Robots.txt**: N/A (cannot be evaluated based on the provided HTML code)

**Recommendations for improvement:**

1. **Optimize the page title and meta description**: Make them more descriptive, unique, and keyword-rich.
2. **Improve header tag hierarchy**: Use a more structured approach to header tags, with a clear hierarchy and emphasis on target keywords.
3. **Optimize images**: Add alt tags, descriptive file names, and compress images to reduce file size.
4. **Enhance content quality and length**: Add more valuable and informative content, and consider adding more pages to the website.
5. **Improve internal linking**: Use descriptive anchor texts and create a more structured internal linking strategy.
6. **Optimize page speed**: Minify CSS and JavaScript files, compress images, and leverage browser caching.
7. **Prominently feature social media links**: Add social media sharing functionality and make social media links more visible.
8. **Conduct a technical SEO audit**: Review the website's technical aspects, such as XML sitemap, robots.txt, and canonicalization, to identify areas for improvement.