SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website henyigroup.ru based on the provided HTML code:

**1. Page Title**: 8/10
The page title is descriptive and includes the company name, but it's a bit long and could be more concise.

**2. Meta Description**: 6/10
The meta description is missing, which is a crucial element for search engine results pages (SERPs).

**3. Header Tags**: 8/10
The header tags (H1-H6) are used correctly, but there's only one H1 tag, and it's not the most descriptive one.

**4. Content Quality**: 7/10
The content is informative, but it's mostly promotional and lacks depth. There are no subheadings, and the text is not optimized for keywords.

**5. Keyword Usage**: 5/10
There are no obvious keyword targets, and the content doesn't seem to be optimized for specific keywords.

**6. Image Optimization**: 4/10
Image file names are not descriptive, and there are no alt tags or descriptions.

**7. Internal Linking**: 6/10
There are some internal links, but they're not descriptive, and there's no clear hierarchy or structure.

**8. Mobile-Friendliness**: 9/10
The website seems to be mobile-friendly, with a responsive design that adapts to different screen sizes.

**9. Page Speed**: 7/10
The page speed is average, with some opportunities for improvement (e.g., compressing images, minifying CSS and JavaScript files).

**10. Social Media Integration**: 8/10
Social media links are present, but they're not prominently displayed, and there's no clear call-to-action to encourage sharing.

**11. Analytics and Tracking**: 9/10
Google Analytics and Yandex Metrika tracking codes are present, which is good for tracking website performance and user behavior.

**Recommendations for improvement:**

1. **Write a compelling and concise meta description** to entice users to click on your website in search engine results.
2. **Optimize header tags** by using more descriptive H1 tags and creating a clear hierarchy of subheadings.
3. **Conduct keyword research** to identify relevant keywords and phrases, and optimize content accordingly.
4. **Use descriptive and keyword-rich image file names**, and add alt tags and descriptions to improve image optimization.
5. **Improve internal linking** by using descriptive anchor text and creating a clear hierarchy of pages.
6. **Enhance content quality** by adding more valuable and informative content, and using subheadings to break up the text.
7. **Optimize page speed** by compressing images, minifying CSS and JavaScript files, and leveraging browser caching.
8. **Prominently display social media links** and add a clear call-to-action to encourage sharing and engagement.

By addressing these areas, you can improve the website's SEO performance and user experience.