SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website irenebeauty.ru based on the provided HTML code:

**Meta Tags**

* Title tag: 8/10 (present, but could be more descriptive and attention-grabbing)
* Meta description: 2/10 (empty, should be filled with a brief summary of the page's content)
* Keywords: N/A (not present, but not necessary in modern SEO)
* Robots meta tag: N/A (not present, but not necessary in modern SEO)

**Header Tags**

* H1 tag: 8/10 (present, but could be more descriptive and attention-grabbing)
* H2-H6 tags: N/A (not present, but not necessary in modern SEO)

**Content**

* Quality and uniqueness: 6/10 (the content seems to be unique, but it's not very engaging or informative)
* Length: 5/10 (the content is relatively short, could be expanded to provide more value to users)
* Keyword usage: N/A (not enough content to evaluate keyword usage)

**Internal Linking**

* Number of internal links: 2/10 (only one internal link present, could be improved by adding more links to relevant pages)
* Anchor text diversity: N/A (not enough internal links to evaluate anchor text diversity)

**Image Optimization**

* Image alt tags: 2/10 (only one image present, and it doesn't have an alt tag)
* Image file names: 2/10 (image file names are not descriptive, could be improved by using descriptive file names)

**Mobile-Friendliness**

* Mobile-friendliness: 8/10 (the website seems to be mobile-friendly, but could be improved by testing on different devices)

**Page Speed**

* Page speed: 5/10 (the website's page speed could be improved by optimizing images, compressing files, and leveraging browser caching)

**Social Media Integration**

* Social media integration: 6/10 (VKontakte widget is present, but could be improved by adding more social media platforms)

**Local SEO**

* NAP (Name, Address, Phone Number) consistency: N/A (not applicable, as this is not a local business website)

**Technical SEO**

* HTTPS: N/A (not applicable, as this is not a secure protocol)
* XML sitemap: N/A (not present, but not necessary in modern SEO)
* Robots.txt: N/A (not present, but not necessary in modern SEO)

**Overall SEO Score**

* 42/100

Recommendations for improvement:

1. Optimize the title tag and meta description to make them more descriptive and attention-grabbing.
2. Add more internal links to relevant pages to improve user experience and internal linking.
3. Optimize images by adding alt tags and descriptive file names.
4. Improve page speed by compressing files, leveraging browser caching, and optimizing images.
5. Add more social media platforms to improve social media integration.
6. Expand the content to provide more value to users and improve keyword usage.
7. Test the website on different devices to ensure mobile-friendliness.
8. Consider adding a secure protocol (HTTPS) to improve trust and security.