SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website jewelry-online.ru based on the provided HTML code:

**1. Meta Tags and Titles**

* Title tag: (good, descriptive and concise)
* Meta description: (good, descriptive and concise)
* Meta keywords: (poor, not recommended to use, as it's not a ranking factor anymore)
* Overall: 7/10

**2. Header Tags**

* H1 tag: (good, only one H1 tag is used)
* H2 tags: (good, multiple H2 tags are used)
* Header tag structure: (good, logical structure is used)
* Overall: 8/10

**3. Content**

* Content quality: (good, the content is well-written and informative)
* Content length: (good, the content is long enough to provide value to users)
* Content uniqueness: (good, the content appears to be unique)
* Overall: 8/10

**4. Image Optimization**

* Image alt tags: (good, all images have alt tags)
* Image file names: (poor, file names are not descriptive)
* Image compression: (unknown, cannot be evaluated based on the provided code)
* Overall: 6/10

**5. Internal Linking**

* Number of internal links: (good, there are enough internal links)
* Anchor text diversity: (poor, anchor text is not diverse)
* Overall: 6/10

**6. Mobile-Friendliness**

* Responsive design: (good, the website appears to be responsive)
* Mobile-friendly layout: (good, the layout is mobile-friendly)
* Overall: 8/10

**7. Page Speed**

* Page speed: (unknown, cannot be evaluated based on the provided code)
* Overall: N/A

**8. Social Media and Schema Markup**

* Social media integration: (poor, no social media integration is found)
* Schema markup: (poor, no schema markup is found)
* Overall: 2/10

**9. Canonicalization and Duplicate Content**

* Canonical URL: (good, canonical URL is specified)
* Duplicate content: (unknown, cannot be evaluated based on the provided code)
* Overall: 7/10

**10. Technical SEO**

* HTTP/HTTPS: (good, HTTPS is used)
* XML sitemap: (unknown, cannot be evaluated based on the provided code)
* Robots.txt: (unknown, cannot be evaluated based on the provided code)
* Overall: 6/10

**Recommendations:**

1. Optimize image file names to include target keywords.
2. Improve internal linking by using more diverse anchor text.
3. Add social media integration to increase engagement.
4. Implement schema markup to enhance search engine results.
5. Conduct a page speed audit to identify areas for improvement.
6. Review and optimize the website's technical SEO aspects, such as XML sitemap and robots.txt.

By addressing these areas, jewelry-online.ru can improve its SEO performance and increase its online visibility.