SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website koimpex.ru based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not very concise and doesn't include the brand name.

**2. Meta Description**: 7/10
The meta description is present, but it's not very compelling and doesn't include a call-to-action.

**3. Header Tags**: 9/10
Header tags (H1-H6) are used correctly to structure the content, but there's only one H1 tag, and it's not very descriptive.

**4. Content Quality**: 8/10
The content is informative and relevant to the industry, but it's not very engaging, and there are no subheadings or bullet points to improve readability.

**5. Image Optimization**: 5/10
Images are used, but they don't have descriptive alt tags, and the file names are not optimized.

**6. Internal Linking**: 6/10
There are some internal links, but they're not very descriptive, and there's no clear hierarchy of pages.

**7. Mobile-Friendliness**: 9/10
The website is mobile-friendly, but there are some minor issues with layout and font sizes.

**8. Page Speed**: 7/10
The page speed is average, but there are some opportunities to optimize images and scripts.

**9. Social Media Integration**: 5/10
Social media links are present, but they're not very prominent, and there's no clear call-to-action to engage with the brand on social media.

**10. Analytics and Tracking**: 8/10
Google Analytics and Google Tag Manager are installed, but there's no clear tracking of events or conversions.

**Recommendations:**

1. **Optimize the page title and meta description**: Make them more concise, descriptive, and compelling to improve click-through rates.
2. **Improve header tags and content structure**: Use more descriptive header tags, and break up the content into smaller sections with subheadings and bullet points.
3. **Optimize images**: Add descriptive alt tags, and optimize file names to improve image search engine rankings.
4. **Improve internal linking**: Use more descriptive anchor text, and create a clear hierarchy of pages to improve user experience and search engine crawling.
5. **Enhance mobile-friendliness**: Fix minor layout and font size issues to improve user experience on mobile devices.
6. **Optimize page speed**: Compress images, minify scripts, and leverage browser caching to improve page load times.
7. **Promote social media engagement**: Make social media links more prominent, and add a clear call-to-action to engage with the brand on social media.
8. **Track events and conversions**: Set up event tracking and conversion tracking in Google Analytics to measure the effectiveness of the website.