SEO-анализ сайта и рекомендации

Here is the evaluation of the website kokocpanda.ru from an SEO perspective, based on the provided HTML code:

**1. Title Tag**: 8/10
The title tag is present and descriptive, but it's not unique and doesn't contain the main keyword "панда".

**2. Meta Description**: 0/10
No meta description is present, which is a crucial element for search engine results pages (SERPs).

**3. Keyword Tag**: 2/10
The keyword tag is present, but it's not well-structured and doesn't contain relevant keywords.

**4. Header Tags**: 6/10
Header tags (H1-H6) are used, but not consistently and not always semantically correct.

**5. Content Quality**: 7/10
The content is informative and well-structured, but it's not optimized for keywords and lacks internal linking.

**6. Image Optimization**: 4/10
Images are used, but most of them lack alt tags and descriptive file names.

**7. Internal Linking**: 3/10
Internal linking is present, but it's not well-structured and doesn't follow a clear hierarchy.

**8. Mobile-Friendliness**: 5/10
The website is not responsive, and its layout is not optimized for mobile devices.

**9. Page Speed**: 4/10
The page speed is not optimized, and the website loads slowly.

**10. Canonicalization**: 0/10
No canonical URL is specified, which can lead to duplicate content issues.

**11. Social Media Integration**: 0/10
No social media integration is present.

**12. Analytics and Tracking**: 8/10
Google Analytics is installed, but it's not properly configured.

**Recommendations**:

1. **Optimize title tags**: Make them unique, descriptive, and keyword-rich.
2. **Add meta descriptions**: Write compelling and informative descriptions for each page.
3. **Improve keyword research**: Conduct thorough keyword research and optimize content accordingly.
4. **Use header tags consistently**: Use header tags (H1-H6) to structure content and highlight important keywords.
5. **Optimize images**: Add alt tags, descriptive file names, and compress images to improve page speed.
6. **Improve internal linking**: Create a clear hierarchy and link to relevant pages to improve user experience and crawlability.
7. **Make the website mobile-friendly**: Implement a responsive design to improve user experience and search engine rankings.
8. **Optimize page speed**: Minify code, compress images, and leverage browser caching to improve page speed.
9. **Specify canonical URLs**: Specify canonical URLs to avoid duplicate content issues.
10. **Integrate social media**: Add social media buttons to improve engagement and sharing.
11. **Configure analytics properly**: Set up goals, events, and conversions to track website performance accurately.

By addressing these issues, the website kokocpanda.ru can improve its SEO performance and attract more targeted traffic.