SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website kulikpartners.ru based on the provided HTML code:

**1. Page Title**: 8/10
The title tag is present and descriptive, but it's not very concise and doesn't include the company name.

**2. Meta Description**: 0/10
No meta description tag is present, which is a crucial element for search engine results pages (SERPs).

**3. Header Tags**: 7/10
Header tags (H1-H6) are used, but there's only one H1 tag, and it's not very descriptive. Other header tags are used, but not consistently throughout the page.

**4. Content Quality and Uniqueness**: 6/10
The content is well-structured, but it's mostly a list of services and team members without much unique or engaging information.

**5. Image Optimization**: 4/10
Images are used, but most of them don't have alt tags, and none have descriptive file names.

**6. Internal Linking**: 5/10
There are some internal links, but they're mostly navigation links, and there's no clear hierarchy or structure.

**7. Mobile-Friendliness**: 9/10
The website is responsive and adapts well to different screen sizes.

**8. Page Speed**: 7/10
The page loads relatively quickly, but there are some optimization opportunities (e.g., compressing images, minifying CSS and JavaScript files).

**9. SSL and HTTPS**: 10/10
The website uses HTTPS, which is essential for security and trust.

**10. Social Media Integration**: 8/10
Social media links are present, but they're not very prominent, and there's no clear call-to-action to follow the company on social media.

**11. Structured Data**: 0/10
No structured data (e.g., schema.org) is present, which could help search engines understand the content better.

**12. Canonicalization**: 0/10
No canonical URLs are specified, which could lead to duplicate content issues.

**Recommendations:**

1. Add a concise and descriptive meta description tag to entice users to click on the website in search engine results.
2. Improve header tag structure and use more descriptive H1 tags.
3. Optimize images by adding alt tags and descriptive file names.
4. Implement internal linking to help users and search engines navigate the website more easily.
5. Add structured data (e.g., schema.org) to help search engines understand the content better.
6. Specify canonical URLs to avoid duplicate content issues.
7. Consider adding more unique and engaging content to improve user experience and search engine rankings.
8. Optimize page speed by compressing images, minifying CSS and JavaScript files, and leveraging browser caching.

By addressing these recommendations, the website can improve its SEO and provide a better user experience.