SEO-анализ сайта и рекомендации

Here is the evaluation of the website kursk-kirpich.ru from an SEO perspective, based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not very concise and doesn't include the main keyword ("керамический кирпич").

**2. Meta Description**: 6/10
The meta description is present, but it's not very descriptive and doesn't include the main keyword.

**3. Header Tags**: 7/10
Header tags (H1-H6) are used, but not consistently throughout the page. There is only one H1 tag, and it's not very descriptive.

**4. Keyword Density**: 5/10
The keyword "керамический кирпич" is not used consistently throughout the page, and its density is not optimal.

**5. Image Optimization**: 4/10
Images are not optimized with alt tags, and their file names are not descriptive.

**6. Internal Linking**: 8/10
Internal linking is present, but it's not very structured, and some links are not descriptive.

**7. Mobile-Friendliness**: 9/10
The website is mobile-friendly, and the layout adapts well to different screen sizes.

**8. Page Speed**: 7/10
The page speed is average, with some optimization opportunities (e.g., compressing images, minifying CSS and JavaScript files).

**9. SSL Encryption**: 10/10
The website uses SSL encryption, which is essential for security and SEO.

**10. Canonicalization**: 5/10
There is no canonical URL specified, which can lead to duplicate content issues.

**11. Structured Data**: 0/10
There is no structured data (e.g., schema.org) used on the page, which can improve search engine understanding of the content.

**Recommendations**:

1. Optimize the page title and meta description to include the main keyword and be more concise and descriptive.
2. Use header tags consistently throughout the page to structure the content.
3. Improve keyword density by using the main keyword consistently throughout the page.
4. Optimize images by adding alt tags and descriptive file names.
5. Improve internal linking by using descriptive anchor text and structuring the links more logically.
6. Consider adding structured data (e.g., schema.org) to improve search engine understanding of the content.
7. Optimize page speed by compressing images, minifying CSS and JavaScript files, and leveraging browser caching.
8. Specify a canonical URL to avoid duplicate content issues.

By addressing these recommendations, the website can improve its SEO performance and increase its visibility in search engines.