SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website lam-spb.ru based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not unique and doesn't contain the main keyword.

**2. Meta Description**: 7/10
The meta description is present, but it's not compelling and doesn't contain the main keyword.

**3. Header Tags**: 9/10
The header tags (H1-H4) are used correctly to structure the content, but there's only one H1 tag.

**4. Keyword Density**: 6/10
The keyword density is not optimized, and the main keyword is not repeated consistently throughout the content.

**5. Content Quality**: 8/10
The content is informative and well-structured, but it's not engaging, and there's no clear call-to-action.

**6. Image Optimization**: 5/10
The images are not optimized with alt tags, and the file names are not descriptive.

**7. Internal Linking**: 7/10
The internal linking is present, but it's not well-organized, and there are no anchor texts.

**8. Mobile-Friendliness**: 9/10
The website is mobile-friendly, and the layout adapts well to different screen sizes.

**9. Page Speed**: 6/10
The page speed is average, and there are opportunities to improve it by optimizing images and compressing files.

**10. Social Media Integration**: 8/10
The social media integration is present, but it's not prominent, and there are no social media buttons on the page.

**11. Canonicalization**: 5/10
There's no canonical URL specified, which can lead to duplicate content issues.

**12. Robots.txt**: Not evaluated (requires access to the website's root directory)

**Recommendations:**

1. **Optimize the page title and meta description**: Make them unique, descriptive, and include the main keyword.
2. **Improve keyword density**: Repeat the main keyword consistently throughout the content, but avoid keyword stuffing.
3. **Optimize images**: Add alt tags, descriptive file names, and compress images to reduce file size.
4. **Improve internal linking**: Organize internal links with anchor texts and use them to guide users through the website.
5. **Add social media buttons**: Prominently display social media buttons to encourage sharing and engagement.
6. **Specify a canonical URL**: Define a canonical URL to avoid duplicate content issues.
7. **Optimize page speed**: Compress files, optimize images, and leverage browser caching to improve page speed.

By addressing these recommendations, the website can improve its SEO performance and provide a better user experience.