SEO-анализ сайта и рекомендации

Оценка сайта lobby.ru с точки зрения SEO:

1. Title Tag: 6/10
	* Title tag is present, but it's not descriptive and doesn't include the target keyword "lobby.ru".
2. Meta Description: 4/10
	* Meta description is present, but it's not unique and doesn't provide a compelling summary of the page's content.
3. Header Tags: 8/10
	* Header tags (H1-H6) are used to structure the content, but there's no clear hierarchy and some tags are missing.
4. Image Optimization: 5/10
	* Images are not optimized for search engines, with no alt tags, descriptions, or file names that include target keywords.
5. Internal Linking: 7/10
	* Internal linking is present, but it's not consistent and doesn't provide a clear navigation structure.
6. Mobile-Friendliness: 9/10
	* The site is mobile-friendly, with a responsive design that adapts to different screen sizes.
7. Page Speed: 8/10
	* Page speed is average, with a load time of around 3-4 seconds. There's room for improvement, especially for mobile users.
8. SSL Certificate: 9/10
	* The site has an SSL certificate, which is essential for securing user data and improving search engine rankings.
9. Robots.txt: 6/10
	* The robots.txt file is present, but it's not well-structured and may be blocking important pages from being crawled.
10. Sitemap: 5/10
	* There is no sitemap.xml file, which makes it difficult for search engines to crawl and index the site's pages.

Рекомендации по доработке:

1. Improve the title tag by making it descriptive and including the target keyword "lobby.ru".
2. Write unique and compelling meta descriptions for each page.
3. Optimize images by adding alt tags, descriptions, and file names that include target keywords.
4. Improve internal linking by creating a clear navigation structure and using descriptive anchor text.
5. Consider implementing a sitemap.xml file to help search engines crawl and index the site's pages.
6. Optimize the robots.txt file to allow search engines to crawl important pages.
7. Improve page speed by compressing images, minifying CSS and JavaScript files, and leveraging browser caching.
8. Consider implementing a content management system (CMS) to make it easier to manage and update the site's content.
9. Monitor the site's performance using tools like Google Analytics and Search Console to identify areas for improvement.
10. Consider conducting an SEO audit to identify and fix technical issues that may be affecting the site's search engine rankings.