SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website lunarsalon.ru based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not very unique and doesn't contain the main keyword.

**2. Meta Description**: 0/10
No meta description is present, which is a crucial element for search engine results pages (SERPs).

**3. Header Tags**: 7/10
Header tags (H1-H6) are used, but there is only one H1 tag, and it's not very descriptive.

**4. Content Quality**: 6/10
The content is present, but it's not very engaging, and there are no subheadings or bullet points to improve readability.

**5. Keyword Density**: 5/10
No obvious keyword stuffing, but the content lacks targeted keywords and phrases.

**6. Image Optimization**: 4/10
Images are used, but most of them lack alt tags and descriptive file names.

**7. Internal Linking**: 8/10
Internal linking is present, but it's not very structured, and there are no anchor texts.

**8. Mobile-Friendliness**: 9/10
The website is responsive and adapts to different screen sizes.

**9. Page Speed**: 7/10
The page speed is average, but there are opportunities for improvement.

**10. SSL Encryption**: 10/10
The website uses HTTPS, which is essential for security and trust.

**11. Canonicalization**: 8/10
Canonical URLs are used, but there are multiple canonical URLs on the same page.

**12. Structured Data**: 9/10
Schema.org markup is used, but it's not very comprehensive.

**Recommendations:**

1. **Add a unique and descriptive meta description** to improve SERP click-through rates.
2. **Optimize images** by adding alt tags, descriptive file names, and compressing images.
3. **Improve content quality** by adding subheadings, bullet points, and targeted keywords and phrases.
4. **Structure internal linking** by using anchor texts and organizing links in a logical hierarchy.
5. **Optimize page speed** by compressing CSS and JavaScript files, leveraging browser caching, and optimizing images.
6. **Expand schema.org markup** to include more comprehensive and relevant data.
7. **Conduct keyword research** to identify targeted keywords and phrases and incorporate them into the content.
8. **Review and optimize header tags** to improve content structure and hierarchy.

By addressing these recommendations, the website can improve its SEO performance and increase its online visibility.