SEO-анализ сайта и рекомендации

Sure, I'd be happy to provide an SEO assessment for the marketingmedia.ru website based on the provided HTML code. I'll evaluate several key parameters and assign a score from 1 to 5 for each one, with 1 being the worst and 5 being the best.

1. Meta tags (title, description, and keywords)

The HTML code includes a title tag with the text "Главная страница" (Main page), which is not very informative or descriptive. It's important to have a unique and relevant title tag for each page of the website.

The description meta tag is missing, which is a missed opportunity to provide a concise summary of the website's content and purpose.

The keywords meta tag is also missing, which is not a significant issue since it has limited impact on search engine rankings.

Score: 2

2. URL structure

The URLs in the HTML code are not very user-friendly or descriptive. For example, the URL for the "About" page is "/about.aspx", which doesn't give any indication of what the page is about. It would be better to have URLs that include relevant keywords, such as "/about-marketing-media".

Score: 3

3. Heading structure

The HTML code includes several heading tags (h1, h2, h3), which is good for SEO. However, some of the headings could be more descriptive and relevant to the content they are associated with.

Score: 4

4. Image optimization

The HTML code includes several images, but there are no alt tags or descriptive filenames for most of them. This is a missed opportunity to provide context and relevance to the images, which can help with search engine rankings.

Score: 2

5. Internal linking

The HTML code includes some internal links, which is good for SEO. However, there are no anchor texts that include relevant keywords, which could improve the website's ranking for those keywords.

Score: 3

6. Mobile-friendliness

The HTML code includes a link to a mobile stylesheet, which is good for mobile-friendliness. However, there are no other indications of mobile optimization, such as responsive design or viewport meta tag.

Score: 3

Overall score: 2.8

Recommendations for improvement:

1. Improve the title tag for each page to be unique and descriptive.
2. Add a description meta tag for each page.
3. Use more descriptive and relevant URLs.
4. Use more descriptive and relevant heading tags.
5. Add alt tags and descriptive filenames for images.
6. Use relevant anchor texts for internal links.
7. Optimize the website for mobile devices, such as by using responsive design or a viewport meta tag.