SEO-анализ сайта и рекомендации

Оценка сайта metromash.ru с точки зрения SEO:

**1. Title Tag**: Оценка - 7/10. Title tag присутствует, но имеет длину более 60 символов, что может привести к обрезанию в поисковых результатах.

**2. Meta Description**: Оценка - 5/10. Meta description отсутствует, что может привести к низкой привлекательности страницы в поисковых результатах.

**3. Header Tags**: Оценка - 8/10. Header tags (H1-H6) используются, но не đều, и некоторые из них не имеют текстового содержимого.

**4. Keyword Density**: Оценка - 6/10. Keyword density (density of keywords "Метромаш", "Аренда", "Офисы", "Склады") не превышает 1%, что может привести к низкой релевантности страницы для поисковых запросов.

**5. Internal Linking**: Оценка - 9/10. Internal linking (links between pages) используется, но может быть улучшен с помощью более логичного и структурированного подхода.

**6. Image Optimization**: Оценка - 7/10. Images have alt tags, but some of them are empty or do not contain relevant keywords.

**7. Mobile-Friendliness**: Оценка - 9/10. The site is mobile-friendly, but some elements may not be fully responsive.

**8. Page Speed**: Оценка - 6/10. Page speed is average, and some elements may be slowing down the page load.

**9. SSL Certificate**: Оценка - 9/10. The site has an SSL certificate, which is a good practice for security and SEO.

**10. Robots.txt**: Оценка - 8/10. The robots.txt file is present, but it may be improved to allow crawling of specific pages or directories.

**11. Sitemap**: Оценка - 7/10. The site has a sitemap, but it may be improved to include more pages and be more regularly updated.

**12. Structured Data**: Оценка - 5/10. Structured data (schema.org) is not used, which may limit the site's visibility in search results.

**13. Content Quality**: Оценка - 8/10. The content is generally well-written, but may benefit from more concise and focused writing.

**14. Content Length**: Оценка - 6/10. The content is generally short, and may benefit from more detailed and comprehensive writing.

**15. Content Freshness**: Оценка - 7/10. The content is regularly updated, but may benefit from more frequent and timely updates.

**16. URL Structure**: Оценка - 8/10. The URL structure is generally clean and descriptive, but may benefit from more consistent and logical naming conventions.

**17. Anchor Text**: Оценка - 6/10. Anchor text is used, but may benefit from more descriptive and keyword-rich text.

**18. Outbound Links**: Оценка - 7/10. Outbound links are used, but may benefit from more targeted and relevant linking.

**19. Social Media**: Оценка - 8/10. Social media links are present, but may benefit from more consistent and regular posting.

**20. Local SEO**: Оценка - 7/10. The site does not appear to be optimized for local SEO, which may limit its visibility in local search results.

Рекомендации по доработке:

1. Improve title tags and meta descriptions to make them more descriptive and concise.
2. Use header tags more consistently and with descriptive text.
3. Increase keyword density to improve relevance for search queries.
4. Improve internal linking to make it more logical and structured.
5. Optimize images with alt tags and descriptive text.
6. Improve page speed by optimizing images, minifying CSS and JavaScript, and leveraging browser caching.
7. Use structured data (schema.org) to improve visibility in search results.
8. Improve content quality, length, and freshness to make it more engaging and relevant.
9. Use more descriptive and keyword-rich anchor text for links.
10. Optimize URL structure to make it more clean and descriptive.
11. Regularly update content and sitemap to improve freshness and visibility.
12. Use social media more consistently and regularly to improve engagement and visibility.