SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website novayrus.ru based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not unique and doesn't contain the main keyword.

**2. Meta Description**: 0/10
No meta description is present, which is a crucial element for search engine results pages (SERPs).

**3. Header Tags**: 7/10
Header tags (H1-H6) are used, but there is only one H1 tag, and it's not descriptive.

**4. Content Quality**: 6/10
The content is present, but it's not unique, and there are no subheadings or breaks in the text.

**5. Keyword Density**: 5/10
No obvious keyword stuffing, but the content lacks focus on a specific keyword or phrase.

**6. Image Optimization**: 4/10
Images are used, but there are no alt tags, and the file names are not descriptive.

**7. Internal Linking**: 8/10
Internal linking is present, but it's not optimized, and there are no anchor texts.

**8. Mobile-Friendliness**: 9/10
The website is responsive and adapts to different screen sizes.

**9. Page Speed**: 7/10
The page speed is average, but there are opportunities for improvement.

**10. SSL Encryption**: 10/10
The website uses HTTPS, which is essential for security and SEO.

**11. Canonicalization**: 8/10
The canonical URL is present, but it's not explicitly defined.

**12. Social Media Integration**: 2/10
No social media integration is present.

**Recommendations:**

1. **Write a unique and descriptive meta description** for each page to improve SERP visibility.
2. **Optimize header tags** by using a clear hierarchy and descriptive text.
3. **Improve content quality** by adding subheadings, breaks, and focusing on a specific keyword or phrase.
4. **Optimize images** by adding alt tags, descriptive file names, and compressing images.
5. **Improve internal linking** by using anchor texts and optimizing link structure.
6. **Enhance mobile-friendliness** by ensuring that all elements are responsive and easily accessible.
7. **Improve page speed** by optimizing images, minifying code, and leveraging browser caching.
8. **Add social media integration** to increase engagement and sharing.

By addressing these recommendations, novayrus.ru can improve its SEO performance and increase its online visibility.