SEO-анализ сайта и рекомендации

Here is the evaluation of the website nppkomplex.ru from an SEO perspective, based on the provided HTML code:

**1. Page Title**: 6/10
The page title is present, but it's not descriptive and doesn't contain the main keyword. It's recommended to make it more descriptive and include the target keyword.

**2. Meta Description**: 0/10
The meta description is missing. This is a crucial element for search engine results pages (SERPs). It should be added and include the target keyword.

**3. Header Tags**: 8/10
Header tags (H1-H6) are used, but not consistently. It's recommended to use them in a hierarchical structure to improve content organization and accessibility.

**4. Keyword Density**: 5/10
The keyword density is not optimized. It's recommended to use the target keyword throughout the content, but not overdo it (1-2% density).

**5. Image Optimization**: 4/10
Some images have alt tags, but they are not descriptive. It's recommended to add descriptive alt tags and file names that include the target keyword.

**6. Internal Linking**: 7/10
Internal linking is present, but it could be improved. It's recommended to add more links to relevant pages and use descriptive anchor text.

**7. Mobile-Friendliness**: 8/10
The website appears to be mobile-friendly, but it's recommended to test it using Google's Mobile-Friendly Test tool to ensure it meets the latest standards.

**8. Page Speed**: 5/10
The page speed is not optimized. It's recommended to use tools like Google PageSpeed Insights to identify areas for improvement and optimize images, compress files, and leverage browser caching.

**9. Social Media Integration**: 0/10
There is no social media integration. It's recommended to add social media links to increase engagement and sharing.

**10. Analytics and Tracking**: 8/10
Yandex.Metrika is used for analytics, but it's recommended to also use Google Analytics for more comprehensive tracking and insights.

**Recommendations:**

1. Optimize the page title, meta description, and header tags to improve content organization and accessibility.
2. Use descriptive alt tags and file names for images that include the target keyword.
3. Improve internal linking by adding more links to relevant pages and using descriptive anchor text.
4. Optimize page speed by compressing files, leveraging browser caching, and optimizing images.
5. Add social media links to increase engagement and sharing.
6. Use Google Analytics in addition to Yandex.Metrika for more comprehensive tracking and insights.
7. Review and optimize the content to improve keyword density and relevance.

By addressing these areas, the website can improve its SEO performance and increase its visibility in search engine results.