SEO-анализ сайта и рекомендации

Here is the evaluation of the website obaza.ru from an SEO perspective, based on the provided HTML code:

**1. Page Title**: 6/10
The title tag is present, but it's not descriptive and doesn't contain the main keyword. It's just "Автозапчасти".

**2. Meta Description**: 4/10
The meta description is missing, which is a crucial element for search engine results pages (SERPs).

**3. Header Tags**: 7/10
The page uses header tags (H1, H2, etc.), but they are not optimized for keywords and are not consistently used throughout the page.

**4. Keyword Density**: 5/10
The keyword "автозапчасти" is used several times on the page, but it's not optimized, and other relevant keywords are not present.

**5. Image Optimization**: 3/10
Images are not optimized with alt tags, and file names are not descriptive.

**6. Internal Linking**: 5/10
There are some internal links, but they are not descriptive and don't use anchor text optimization.

**7. Mobile-Friendliness**: 8/10
The page is responsive and adapts to different screen sizes, but some elements may not be perfectly optimized for mobile devices.

**8. Page Speed**: 6/10
The page loads relatively quickly, but there are some optimization opportunities for images and scripts.

**9. Social Media Integration**: 2/10
There are no social media links or integration on the page.

**10. Content Quality**: 6/10
The content is not unique, and there's a lot of duplicated text on the page.

**Recommendations for improvement:**

1. **Optimize the title tag**: Use a descriptive title that includes the main keyword and is unique for each page.
2. **Add a meta description**: Write a compelling and informative meta description that includes the main keyword.
3. **Use header tags consistently**: Organize content with header tags (H1, H2, etc.) and use them to highlight important keywords.
4. **Optimize images**: Add alt tags and descriptive file names to images, and compress them to reduce file size.
5. **Improve internal linking**: Use descriptive anchor text and optimize internal links to help search engines understand the site's structure.
6. **Enhance mobile-friendliness**: Ensure that all elements on the page are optimized for mobile devices.
7. **Optimize page speed**: Compress images, minify scripts, and leverage browser caching to improve page load times.
8. **Add social media integration**: Include social media links and consider adding social sharing buttons to increase engagement.
9. **Improve content quality**: Create unique and high-quality content that provides value to users and includes relevant keywords.
10. **Conduct keyword research**: Identify relevant keywords and phrases and optimize the page accordingly.

By addressing these areas, obaza.ru can improve its SEO and increase its visibility in search engine results.