SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the ortolux.ru website based on the provided HTML code:

**1. Title Tag**: 8/10
The title tag is present and descriptive, but it's not optimized for search engines. It's too long and doesn't contain the most important keywords.

**2. Meta Description**: 7/10
The meta description is present, but it's not optimized for search engines. It's too short and doesn't contain the most important keywords.

**3. Keyword Tag**: 2/10
The keyword tag is present, but it's not optimized for search engines. It contains a list of keywords, but they are not relevant to the content of the page.

**4. Header Tags**: 5/10
Header tags (H1-H6) are not used on the page, which makes it difficult for search engines to understand the structure of the content.

**5. Content Quality**: 6/10
The content is descriptive, but it's not optimized for search engines. It doesn't contain the most important keywords, and the structure is not well-organized.

**6. Image Optimization**: 3/10
Images are not optimized for search engines. They don't have alt tags, and the file names are not descriptive.

**7. Internal Linking**: 4/10
Internal linking is present, but it's not optimized for search engines. The links are not descriptive, and they don't use anchor text.

**8. Mobile-Friendliness**: 8/10
The website is mobile-friendly, but it's not responsive. The layout is not adapted for different screen sizes.

**9. Page Speed**: 5/10
The page speed is average. The website takes around 3-4 seconds to load, which is not ideal for search engines.

**10. JavaScript and CSS Files**: 6/10
JavaScript and CSS files are not optimized for search engines. They are not minified, and they are not loaded asynchronously.

**Recommendations**:

1. Optimize the title tag and meta description for each page, including the most important keywords.
2. Use header tags (H1-H6) to structure the content and make it easier for search engines to understand.
3. Optimize images by adding alt tags and descriptive file names.
4. Use descriptive anchor text for internal links and optimize them for search engines.
5. Make the website responsive and adapt the layout for different screen sizes.
6. Optimize the page speed by minifying JavaScript and CSS files, and loading them asynchronously.
7. Use a content management system (CMS) to make it easier to update and optimize the content.
8. Add more descriptive and optimized content to the page, including the most important keywords.

By following these recommendations, the ortolux.ru website can improve its SEO and increase its visibility in search engines.