SEO-анализ сайта и рекомендации

Оценка сайта overus.ru с точки зрения SEO:

1. Title Tag: 6/10
	* Title tag is present, but it's not descriptive and doesn't include the target keyword "overus.ru".
2. Meta Description: 4/10
	* Meta description is present, but it's not unique and doesn't provide a compelling summary of the page's content.
3. Header Tags: 8/10
	* Header tags (H1-H6) are used to structure the content, but there's no clear hierarchy and some tags are not used consistently.
4. Image Optimization: 5/10
	* Images are not optimized for search engines, with no alt tags or descriptive file names.
5. Internal Linking: 7/10
	* Internal linking is present, but it's not consistent and some links are not descriptive.
6. Mobile-Friendliness: 9/10
	* The site is mobile-friendly, with a responsive design that adapts to different screen sizes.
7. Page Speed: 6/10
	* Page speed is average, with a load time of around 3-4 seconds. There are some opportunities to optimize images and reduce server response time.
8. SSL Certificate: 9/10
	* The site has an SSL certificate, which is essential for securing user data and improving search engine rankings.
9. Robots.txt: 8/10
	* The robots.txt file is present, but it's not optimized for search engines and could be improved.
10. Sitemap: 7/10
	* A sitemap is present, but it's not up-to-date and could be improved to include more pages and categories.

Рекомендации по доработке:

1. Improve title tags and meta descriptions to include target keywords and provide a compelling summary of the page's content.
2. Optimize images by adding alt tags and descriptive file names.
3. Improve internal linking by using descriptive anchor text and consistent linking structure.
4. Optimize page speed by compressing images, reducing server response time, and leveraging browser caching.
5. Improve robots.txt file to allow search engines to crawl and index more pages.
6. Update sitemap to include more pages and categories, and submit it to search engines.
7. Consider adding schema markup to provide additional context to search engines about the page's content.
8. Improve header tags to create a clear hierarchy and structure for the content.
9. Consider adding a 404 page and implementing a redirect strategy to handle broken links and missing pages.
10. Monitor and analyze website performance using tools like Google Analytics and Search Console to identify areas for improvement.