SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website pactour.ru based on the provided HTML code:

**Meta Tags**

* Title tag: 8/10 (present, but could be more descriptive and attention-grabbing)
* Meta description: 2/10 (empty, should be filled with a brief summary of the page's content)
* Keywords: 0/10 (not present, but not necessary in modern SEO)
* Charset: 10/10 (UTF-8 is specified)

**Header Tags**

* H1: 8/10 (present, but could be more descriptive and attention-grabbing)
* H2-H6: 0/10 (not present, should be used to structure the content)

**Content**

* Quality: 6/10 (the content is present, but could be more engaging and informative)
* Quantity: 7/10 (the content is sufficient, but could be more detailed)
* Uniqueness: 8/10 (the content appears to be unique, but could be more diverse)

**Images**

* Alt tags: 2/10 (not present, should be filled with descriptive text)
* Image compression: 5/10 (no compression is specified, but it's recommended to use compressed images)

**Internal Linking**

* 5/10 (there are some internal links, but they could be more descriptive and organized)

**Mobile-Friendliness**

* 8/10 (the website appears to be mobile-friendly, but could be tested further)

**Page Speed**

* 6/10 (the page speed could be improved by optimizing images and compressing files)

**Social Media**

* 5/10 (there is a VK Widget, but other social media platforms could be integrated)

**Local SEO**

* 0/10 (no local SEO optimization is present, but it's not necessary for this type of website)

**Technical SEO**

* 7/10 (the website appears to be technically sound, but could be improved by adding more meta tags and optimizing images)

**Overall SEO Score**

* 55/100

Recommendations for improvement:

1. Fill in the meta description and optimize the title tag.
2. Add more header tags (H2-H6) to structure the content.
3. Improve the quality and quantity of the content.
4. Add alt tags to images and compress them.
5. Optimize internal linking by making it more descriptive and organized.
6. Test and improve the page speed.
7. Integrate more social media platforms.
8. Consider adding more meta tags, such as author and copyright.
9. Review and improve the website's technical SEO aspects, such as canonicalization and schema markup.