SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website pokrovsk-food.ru based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not very unique and doesn't contain the main keyword.

**2. Meta Description**: 0/10
No meta description is present, which is a crucial element for search engine results pages (SERPs).

**3. Header Tags**: 6/10
Header tags (H1-H3) are used, but they are not optimized for keywords and are not structured properly.

**4. Content Optimization**: 4/10
The content is present, but it's not optimized for keywords, and there are no subheadings or bullet points to improve readability.

**5. Image Optimization**: 2/10
Images are used, but they don't have descriptive alt tags, and the file names are not optimized for keywords.

**6. Internal Linking**: 5/10
Internal linking is present, but it's not structured properly, and there are no anchor texts optimized for keywords.

**7. Mobile-Friendliness**: 8/10
The website is responsive and mobile-friendly, which is essential for modern SEO.

**8. Page Speed**: 6/10
The page speed is average, but it can be improved by optimizing images and compressing CSS and JavaScript files.

**9. Social Media Integration**: 0/10
No social media integration is present, which can help with brand awareness and social signals.

**10. Analytics and Tracking**: 8/10
Google Analytics and Yandex Metrika are installed, which is great for tracking website performance and user behavior.

**Recommendations:**

1. **Add a unique and descriptive meta description** to improve SERP visibility and click-through rates.
2. **Optimize header tags** by using a clear hierarchy (H1-H3) and including target keywords.
3. **Optimize content** by including target keywords, subheadings, and bullet points to improve readability and relevance.
4. **Optimize images** by adding descriptive alt tags and optimizing file names for keywords.
5. **Improve internal linking** by using anchor texts optimized for keywords and structuring links properly.
6. **Add social media integration** to improve brand awareness and social signals.
7. **Optimize page speed** by compressing CSS and JavaScript files and optimizing images.
8. **Conduct keyword research** to identify target keywords and phrases for the website.

By addressing these recommendations, the website pokrovsk-food.ru can improve its SEO performance and increase its online visibility.