SEO-анализ сайта и рекомендации

Оценка сайта portalvernadsky.ru с точки зрения SEO:

1. Title Tag: 8/10
	* Title tag is present and unique for each page, but it's not descriptive and doesn't include the target keyword.
2. Meta Description: 6/10
	* Meta description is present, but it's not unique for each page and doesn't provide a clear summary of the page's content.
3. Header Tags: 7/10
	* Header tags (H1-H6) are used, but they're not consistently structured and don't provide a clear hierarchy of content.
4. Image Optimization: 5/10
	* Images are not optimized for search engines, with no alt tags, descriptions, or file names that include target keywords.
5. Internal Linking: 8/10
	* Internal linking is used, but it's not consistent and doesn't provide a clear navigation structure.
6. Mobile-Friendliness: 9/10
	* The site is mobile-friendly and responsive, with a layout that adapts to different screen sizes and devices.
7. Page Speed: 7/10
	* Page speed is average, with a load time of around 3-4 seconds. There are opportunities to optimize images and reduce server response time.
8. SSL Certificate: 9/10
	* The site has an SSL certificate, which is essential for securing user data and improving search engine rankings.
9. XML Sitemap: 0/10
	* There is no XML sitemap present, which makes it difficult for search engines to crawl and index the site's pages.
10. Robots.txt: 0/10
	* There is no robots.txt file present, which means that search engines may not be able to crawl certain pages or directories.

Recommendations for improvement:

1. Optimize title tags and meta descriptions to include target keywords and provide a clear summary of each page's content.
2. Use header tags consistently to structure content and provide a clear hierarchy of information.
3. Optimize images by adding alt tags, descriptions, and file names that include target keywords.
4. Improve internal linking by creating a clear navigation structure and linking to relevant pages.
5. Optimize page speed by compressing images, reducing server response time, and leveraging browser caching.
6. Create an XML sitemap and submit it to search engines to improve crawlability and indexing.
7. Create a robots.txt file to control how search engines crawl and index the site's pages.
8. Consider using a content delivery network (CDN) to improve page speed and reduce server load.
9. Regularly monitor and analyze website performance using tools like Google Analytics and Search Console.
10. Consider conducting an SEO audit to identify and fix technical issues that may be impacting search engine rankings.