SEO-анализ сайта и рекомендации

Оценка сайта ppc-expert.ru с точки зрения SEO:

1. Title Tag: 8/10
	* Title tag is present and unique for each page, but it's not descriptive and doesn't contain target keywords.
2. Meta Description: 6/10
	* Meta description is present, but it's not unique for each page and doesn't contain target keywords.
3. Header Tags: 7/10
	* Header tags (H1-H6) are used, but they're not consistently structured and don't contain target keywords.
4. Image Optimization: 5/10
	* Images are not optimized for search engines, as they don't have alt tags or descriptive file names.
5. Internal Linking: 8/10
	* Internal linking is used, but it's not consistent and doesn't follow a logical structure.
6. Mobile-Friendliness: 9/10
	* The website is mobile-friendly and responsive, which is a plus for search engines.
7. Page Speed: 7/10
	* Page speed is average, but it can be improved by optimizing images and reducing server response time.
8. SSL Certificate: 9/10
	* The website has an SSL certificate, which is a must-have for modern websites.
9. XML Sitemap: 0/10
	* There is no XML sitemap present, which makes it difficult for search engines to crawl and index the website.
10. Robots.txt: 0/10
	* There is no robots.txt file present, which can lead to issues with search engine crawling and indexing.

Recommendations for improvement:

1. Optimize title tags and meta descriptions for each page, including target keywords.
2. Use header tags consistently and include target keywords in them.
3. Optimize images by adding alt tags and descriptive file names.
4. Improve internal linking by creating a logical structure and using descriptive anchor text.
5. Optimize page speed by compressing images and reducing server response time.
6. Create an XML sitemap and submit it to search engines.
7. Create a robots.txt file to control search engine crawling and indexing.
8. Consider using a content management system (CMS) to improve website structure and organization.
9. Regularly update the website with fresh and relevant content to improve search engine rankings.
10. Monitor website analytics to track performance and identify areas for improvement.