SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website preferansov.ru based on the provided HTML code:

**1. Document Type and Encoding**
Evaluation: 8/10
The website uses XHTML 1.0 Transitional, which is an outdated document type. It's recommended to use HTML5. The encoding is set to windows-1251, which is not recommended. It's better to use UTF-8.

**2. Title Tag**
Evaluation: 9/10
The title tag is present and descriptive, but it's not optimized for search engines. It's recommended to make it more concise and include target keywords.

**3. Meta Description**
Evaluation: 8/10
The meta description is present, but it's not optimized for search engines. It's recommended to make it more concise and include target keywords.

**4. Keyword Tag**
Evaluation: 6/10
The keyword tag is present, but it's not recommended to use it as it's not supported by most search engines.

**5. Header Tags**
Evaluation: 7/10
The website uses header tags (H1, H2, etc.), but they are not properly structured and don't follow a logical hierarchy.

**6. Image Optimization**
Evaluation: 5/10
The website uses images, but they are not optimized for search engines. There are no alt tags, and the file names are not descriptive.

**7. Internal Linking**
Evaluation: 8/10
The website has a good internal linking structure, but some links are not descriptive and don't use anchor text.

**8. Mobile-Friendliness**
Evaluation: 7/10
The website is not responsive, and it's not optimized for mobile devices.

**9. Page Speed**
Evaluation: 6/10
The website's page speed is not optimized, and it may affect user experience and search engine rankings.

**10. Social Media Integration**
Evaluation: 4/10
The website doesn't have social media integration, which is recommended for improving engagement and sharing.

**Recommendations:**

1. Update the document type to HTML5 and encoding to UTF-8.
2. Optimize the title tag and meta description for search engines.
3. Remove the keyword tag and focus on more important optimization elements.
4. Improve the header tag structure and hierarchy.
5. Optimize images by adding alt tags and descriptive file names.
6. Improve internal linking by using descriptive anchor text and optimizing link structure.
7. Make the website responsive and mobile-friendly.
8. Optimize page speed by minimizing HTTP requests, compressing images, and leveraging browser caching.
9. Integrate social media sharing buttons to improve engagement and sharing.

By implementing these recommendations, the website can improve its SEO and user experience.