SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website rik-tools.ru based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not unique and doesn't contain the main keyword.

**2. Meta Description**: 7/10
The meta description is present, but it's not unique and doesn't contain the main keyword. It's also a bit short.

**3. Header Tags**: 9/10
The website uses header tags (H1, H2, etc.) correctly to structure the content.

**4. Content Quality**: 8/10
The content seems to be well-written and informative, but it's not optimized for keywords and lacks subheadings.

**5. Keyword Density**: 5/10
The website doesn't seem to have a clear keyword strategy, and the keyword density is low.

**6. Image Optimization**: 6/10
Some images have alt tags, but they're not descriptive, and there are no title tags.

**7. Internal Linking**: 7/10
The website has some internal links, but they're not optimized for anchor text.

**8. Mobile-Friendliness**: 9/10
The website is mobile-friendly, but there are some minor issues with the layout.

**9. Page Speed**: 6/10
The website's page speed is average, but there are some opportunities for improvement.

**10. Social Media Integration**: 5/10
The website has some social media links, but they're not prominent, and there's no social media integration.

**11. Structured Data**: 8/10
The website uses schema.org markup for the website and breadcrumbs, but it's not used for other types of content.

**12. Canonicalization**: 8/10
The website has a canonical URL, but it's not used consistently throughout the website.

**Recommendations**:

1. **Optimize page titles and meta descriptions**: Make them unique, descriptive, and include the main keyword.
2. **Improve content quality and structure**: Use subheadings, optimize for keywords, and make the content more scannable.
3. **Optimize images**: Use descriptive alt tags, title tags, and compress images to improve page speed.
4. **Improve internal linking**: Use descriptive anchor text and optimize internal links to improve website navigation.
5. **Improve page speed**: Optimize images, minify CSS and JavaScript files, and leverage browser caching.
6. **Enhance social media integration**: Add social media buttons to the website and integrate social media into the content.
7. **Use structured data consistently**: Use schema.org markup for all types of content, including articles, reviews, and events.
8. **Consistently use canonical URLs**: Use canonical URLs throughout the website to avoid duplicate content issues.

By implementing these recommendations, the website can improve its SEO and provide a better user experience.