SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website rostechexpert.ru based on the provided HTML code:

**1. Title Tag**: 8/10
The title tag is present and descriptive, but it's a bit long and doesn't include the brand name.

**2. Meta Description**: 7/10
The meta description is present, but it's a bit short and doesn't include a call-to-action.

**3. Keyword Tag**: 2/10
The keyword tag is present, but it's not recommended to use it as it's not supported by most search engines.

**4. Header Tags**: 9/10
Header tags (H1, H2, etc.) are used correctly to structure the content.

**5. Content Quality**: 8/10
The content is descriptive and informative, but it's a bit lengthy and lacks subheadings.

**6. Image Optimization**: 6/10
Images are used, but they lack alt tags and descriptive file names.

**7. Internal Linking**: 5/10
There are some internal links, but they are not descriptive and don't use anchor text.

**8. Mobile-Friendliness**: 9/10
The website uses Bootstrap, which makes it mobile-friendly, but it's not explicitly declared in the meta tags.

**9. Page Speed**: N/A (cannot be evaluated based on the provided HTML code)

**10. SSL**: N/A (cannot be evaluated based on the provided HTML code)

**11. Canonicalization**: N/A (cannot be evaluated based on the provided HTML code)

**12. Social Media Integration**: 4/10
There are some social media links, but they are not descriptive and don't use schema markup.

**Recommendations for improvement:**

1. Optimize the title tag to include the brand name and make it more concise.
2. Write a more descriptive and compelling meta description with a call-to-action.
3. Remove the keyword tag as it's not supported by most search engines.
4. Use more descriptive and concise header tags to structure the content.
5. Optimize images by adding alt tags and descriptive file names.
6. Use descriptive anchor text for internal links and consider adding more links to other relevant pages.
7. Explicitly declare mobile-friendliness in the meta tags.
8. Consider adding schema markup to social media links.
9. Review and optimize the content to make it more concise and scannable.
10. Consider conducting a technical SEO audit to identify and fix any issues with page speed, SSL, and canonicalization.