SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website ruhots.ru based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not very unique and doesn't contain the main keyword.

**2. Meta Description**: 0/10
No meta description is present, which is a crucial element for search engine results pages (SERPs).

**3. Header Tags**: 7/10
Header tags (H1-H6) are used, but they are not optimized for keywords and are not structured properly.

**4. Content Optimization**: 5/10
The content is present, but it's not optimized for keywords, and there are no subheadings or bullet points to improve readability.

**5. Image Optimization**: 4/10
Images are used, but they don't have descriptive alt tags, and the file names are not optimized for keywords.

**6. Internal Linking**: 6/10
Internal linking is present, but it's not structured properly, and there are no anchor texts optimized for keywords.

**7. Mobile-Friendliness**: 9/10
The website is mobile-friendly, which is essential for modern SEO.

**8. Page Speed**: N/A (cannot be evaluated based on the provided HTML code)

**9. Social Media Integration**: 2/10
There are no social media links or integration present on the page.

**10. Canonicalization**: 8/10
The canonical URL is present, which helps to avoid duplicate content issues.

**11. Structured Data**: 0/10
No structured data (Schema.org) is present, which can improve search engine understanding of the content.

**Recommendations:**

1. **Add a unique and descriptive meta description** to improve SERP visibility.
2. **Optimize header tags** (H1-H6) for keywords and structure them properly.
3. **Optimize content** for target keywords, and use subheadings and bullet points to improve readability.
4. **Optimize image file names and alt tags** for keywords.
5. **Improve internal linking** by using anchor texts optimized for keywords and structuring links properly.
6. **Add social media links** to improve engagement and sharing.
7. **Implement structured data** (Schema.org) to improve search engine understanding of the content.
8. **Conduct a page speed audit** to identify and fix performance issues.

By addressing these recommendations, the website can improve its SEO performance and visibility in search engines.