SEO-анализ сайта и рекомендации

Here is the SEO evaluation of the website shah-pto.ru based on the provided HTML code:

**1. Page Title**: 8/10
The page title is present and descriptive, but it's not very unique and doesn't contain the target keywords.

**2. Meta Description**: 0/10
No meta description is present, which is a crucial element for search engine optimization.

**3. Header Tags**: 7/10
Header tags (H1-H3) are used, but they are not optimized for target keywords and are not structured properly.

**4. Content Optimization**: 5/10
The content is present, but it's not optimized for target keywords, and the keyword density is low.

**5. Image Optimization**: 3/10
Images are present, but they don't have alt tags, and the file names are not descriptive.

**6. Internal Linking**: 6/10
Internal linking is present, but it's not structured properly, and there are no anchor texts.

**7. Mobile-Friendliness**: 9/10
The website is mobile-friendly, and the layout adapts to different screen sizes.

**8. Page Speed**: 7/10
The page speed is average, and there are opportunities for improvement.

**9. SSL Encryption**: 10/10
The website has an SSL certificate, which is essential for security and SEO.

**10. Canonicalization**: 8/10
The canonical URL is present, which helps to avoid duplicate content issues.

**11. Structured Data**: 0/10
No structured data (Schema.org) is present, which can improve search engine understanding of the content.

**12. Social Media Integration**: 0/10
No social media integration is present, which can improve engagement and sharing.

**Recommendations:**

1. Add a unique and descriptive meta description for each page.
2. Optimize header tags (H1-H3) for target keywords and structure them properly.
3. Optimize content for target keywords and increase keyword density.
4. Add alt tags and descriptive file names for images.
5. Improve internal linking by using anchor texts and structuring links properly.
6. Add structured data (Schema.org) to improve search engine understanding of the content.
7. Integrate social media to improve engagement and sharing.
8. Improve page speed by optimizing images, minifying CSS and JavaScript files, and leveraging browser caching.
9. Conduct a technical SEO audit to identify and fix any crawl errors, broken links, and duplicate content issues.

By implementing these recommendations, the website can improve its SEO performance and increase its visibility in search engines.